Your source of insights for a successful digital transformation.

Digital Innovation In Retail - Towards An Empathic Customer Experience

What will the future bring for leading brands in the retail and fashion industry?

With the rise of e-commerce giants like Amazon, Alibaba, and eBay, the retail scenario is rebuilt on a digital foundation, where competition is played on the ability to meet an entirely new set of behaviors, expectations, and priorities of today's shoppers.

Topics: digital transformation Innovation Digital Customer Experience

Three (Avoidable) Steps To Create The Ultimate Bad Customer Experience

Growing a happy customer base is the key to success, we all know it. We usually look at the bright side - how Brands could and should deliver the best possible experience. This time we want to focus on the dark side of the DCX.

In a nutshell, are you willing to delight your customers with amazing experiences? Do you work constantly to improve your strategy? If the answer is Yes, do not read this post. Or maybe you should. Warning: this is a (not so much) ironical post.

Topics: digital transformation Digital Customer Experience customer engagement

The New Marketing is People Centric: Know Your Customer Personality!

Every day, enormous amounts of money around the world are spent on advertising tailored for socio-demographic groups. But demographic analysis is only part of the story about your customers.

If you want to get the whole story you must start considering your customers as people, rather than merely seeing them as someone buying the product that you’ve got. To do so, you need to stop relying solely on an objective-based perspective and start getting a more in-depth view of your customers.

Topics: psychographics customer loyalty

Marketing and Soft (vs. Hard) Data - 4 Ways To Empower Your Strategy

One-to-one marketing is a strategy of customer relationship management that relies on the personalization to foster customer loyalty and make a better return on marketing investment.

The idea behind it is that one size doesn't fit all when it comes to communication; so, treating each person differently is essential to be convincing, persuasive, and effective. To empower your strategy, in fact.

Topics: Nudging psychographics customer engagement Neuromarketing

Nudge Marketing: 3 Psychological Strategies to Grow Your Business

We are not always rational beings. Most of the times, we make decisions on an irrational basis, and afterward, we look for logical explanations to justify them.

The same as consumers. Our emotional states and moods play a fundamental role in determining our preferences and choices so that leveraging on these subconscious drivers becomes an excellent way for marketers to promote desired, more valuable behaviors.

Topics: Nudging customer loyalty Digital Customer Experience customer engagement

Ethereum - How The Blockchain Is Leading The Way To The Future Of Business

Blockchain is certainly one of the most hyped words of the last couple of years. Everybody is talking about blockchain - often confusing it with the Bitcoin - and how this technology may change our world, and the way we do business, in the next future.

Decentralization, transparency and ledger immutability are among the promises this disruptive technology intends to fulfill. At the same time blockchain technology is still in its early stages of development. This is the first in a series of articles dedicated to this fascinating - but in some respects still very obscure - topic.

Topics: digital transformation blockchain Innovation

Neosperience at Think 2018 - Strengthening Customer Engagement With Artificial Intelligence

What is the key to building a successful organization in the digital age? It will be discussed at Think 2018, the week-long event organized in Milano by IBM, a real journey through the world of cloud and artificial intelligence.

Dario Melpignano, CEO of Neosperience, illustrates how companies need to use technological innovations to build personal and useful relationships with their customers. The event is scheduled for Wednesday, June 6 at 15:30 with the panel "Strengthening Customer Engagement with Artificial Intelligence".

Topics: digital transformation Neosperience customer engagement Digital Customer Experience

TNW Conference - How the Softer Side of AI Will Unlock the Power of DCX

May 24 and 25, 2018, Amsterdam, The Netherlands: the future of technology was there, at the TNW Conference 2018, the award-winning 2-day European festival dedicated to innovation, marketing, communication, and creativity.

With 19 tracks of content, a huge variety of topics was covered: Artificial Intelligence, Machine Learning, and Deep Learning changing companies' businesses; Design thinking transforming our work and helping us solving complex problems: new Marketplaces growing retailers' e-commerce exponentially; Virtual and Augmented Reality making physical and digital objects coexist simultaneously; and many others.

Topics: Artificial Intelligence digital transformation psychographics

MIT Predicts The 10 Breakthrough Technologies For 2018

When you talk about the future of technology, you have two different approaches. The first one is to look into the distance the way Sci-Fi writers do, working with the imagination to push the boundaries of what the human mind can create.

The second approach is to aim at a closer target, looking at what is already going on. This is exactly what the MIT does with its annual prediction of the 10 breakthrough technologies that will lead the evolution of business and society, starting from today.

Topics: digital transformation Machine Learning Artificial Intelligence Google

Neosurance Recognized Twice Among the Best Startups in the InsurTech Industry

Neosurance, the startup founded by Neosperience and Digital Tech, continues its journey of revolution in the InsurTech world, bringing home two prestigious awards that confirm it as one of the most appreciated players, not only in Italy, thanks to the recent opening of the American headquarters in Sunnyvale .

The 2018, in fact, opens under the banner of the first prize in the "Intelligent Automation" category, won during the MF Insurance & Previdenza Awards 2018, organized by Milano Finanza and Accenture.

Topics: Neosurance