Your source of insights for a successful digital transformation.

5 Insightful Talks From The Inbound 2017 [VIDEO]

‘Inbound’ is the name of the annual conference held by Hubspot in Boston. From a community-focused meeting, it has grown exponentially into a mainstream even, attended this year by over 20,000 people from 100 countries.

The inbound marketing methodology is always at the heart of the week-long conference but, this year more than ever, there were plenty of interesting talks spanning from business to technology and social matters.

Topics: Inbound Marketing

Be Human - Matching Customer Personality is the New Key to Relevance

There came a time when the digital era took over the analog world and completely changed the face of marketing, with no possible turning back.

If you ask how things changed, most marketers will likely point at three main areas of marketing that have been disrupted: Speed, Relevance, Reach. The rise of digital means you can (must) be incredibly fast and get an unprecedented coverage - something you could only dream two decades ago.  

Topics: customer engagement customer loyalty psychographics

Strategic Predictions For 2018 and Beyond From Gartner Symposium


The future is filled with disruption. But pending disruptions are taking on new forms. This is the tipping point for Gartner's keynote about top strategic predictions for 2018 and beyond, live from Orlando.

Here is a selection for you of the most relevant insights from Gartner Symposium/ITxpo, where the world’s top digital professionals gain a strategic view of the emerging trends shaping technology and business. 

Topics: Digital Customer Experience Innovation customer engagement

Psychographics - Turn Mass Personalization into Customer Uniqueness

Mass Marketing is dead, that's nothing new. In a world dominated by the culture of "Me", one size doesn't fit all. Customers - no matter what their socioeconomic status is - want to take center stage. They want to be loved by the Brands they love, in return for their loyalty.

If you are not willing to take care of your customers’ emotions, desires and needs, they will devote their soul and heart to your competitors. In this ever-customer-centric scenario, personalization goes from being a nice-to-have to becoming a must-have.

Topics: customer engagement Customer Journey psychographics

Neosurance Chosen as Best Insurance Game-changer at Munich Re Digital Partners

It has been a memorable year for Neosurance. The innovative insurtech start-up, founded by Neosperience and DigitalTech, has been recently awarded with the Munich Re Digital Partners Award as the ‘Best Insurance Game-changer'.

The recognition comes in the wake of the selection by Plug&Play for their intensive acceleration program, and the partnership with AXA Italy to launch the first push "instant insurance".

Topics: Awards Neosurance

Take These 5 Steps And Reinvent Your Customer Journey Map

The journey of a thousand miles must begin with a single step.

With the wisdom of this Chinese saying, let's start 'our journey' to discover how the 'customer journey' has changed in the last five years, pushed by the evolution of mobile technology, and what this means for your Brand.  

The rise of the born-digital generations of customers (Millennials and post-Millennials) makes your traditional customer journey map obsolete. Every single map that you have used in the last decades is now useless. How can you recover?

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey

Connected Health - Technology Shapes The Future of Healthcare

What do Google Apple and Amazon have in common? They are all betting on the business of the connected health. This new model for healthcare has a tremendous promise and is attracting millions of dollars in investments all over the world.

There is an ambitious goal at stake: the ability to exploit the potential of technology to provide a better service, improve the experience of the patients, and reduce the costs of quality healthcare.

Topics: Digital Customer Experience Internet of Things Health

What Are The Top Priorities When You Invest In Experience Strategy?

Customer experience is one of the most used keywords to define what is happening to business in recent years. Today, the DCX is clearly a priority, but you need to understand how to invest in it to prevent it has not a real impact on your strategy.

What are the top priorities when you start investing in the creation of the best possible experience? Tricky question, especially if your objective is to deliver relevant, personalized experiences. One hint? Start with improving the relationship.

Topics: Digital Customer Experience Internet of Things Machine Learning Artificial Intelligence

3 Areas You Should Invest In To Improve Mobile Experiences

Today, we do not go online. We live online. Even when we do not use the smartphone, it lies there in our pocket, ready to get into action. This simple fact implies the radical change of our behaviors, as human beings and customers.

The customer experience is always also a mobile experience. One would be led to believe that such a revolution has influenced the way businesses operate, yet most of the times it is not so.

Topics: Digital Customer Experience Mobile Customer Journey

5 Books Every Digital Marketer Should Read This Summer

Once you stop learning, you start dying.” This famous quote by Albert Einstein is still relevant to understand a major truth of the digital era: the only thing that is constant is change, and so you should never stop learning if you want to stay relevant.  

Of course, this applies both to companies and individuals. Inspiration is all around us and it will empower you to gain competitive advantage, if you can get out of the comfort zone. What better way to improve than by reading a smart book?

Topics: Digital Customer Experience Innovation Content Marketing Mobile