“Once you stop learning, you start dying.” This famous quote by Albert Einstein is still relevant to understand a major truth of the digital era: the only thing that is constant is change, and so you should never stop learning if you want to stay relevant.
Of course, this applies both to companies and individuals. Inspiration is all around us and it will empower you to gain competitive advantage, if you can get out of the comfort zone. What better way to improve than by reading a smart book?
The American political journalist P.J. O’Rourke once said that you should “Always read something that will make you look good if you die in the middle of it.” What’s not to love about this sentence? Learning is such a critical process that we have chosen it as one of the steps in The DCX 7-Steps Checklist, a guide that’ll help you build an amazing customer experience.
The problem with reading, today, is that we are all caught in a fast-paced world with a short attention span. Too many things happen around us, so many sources to check and so little time to do it. We are quite lucky, though, because someone else has done the hard work for us. Authors that have tackled the challenge to help digital leaders to keep up with the evolution of marketing and technology.
The more provoking is the book you read, the more you will be forced out of your comfort zone. Once you question your beliefs and layered knowledge, then you are ready to move forward. It is not just theory: In the era of the digital transformation you can’t hack your growth if you still rely on the old-fashioned way to do things.
You need innovative approaches to old questions. How can I grow my business? How can I overcome the challenges of the digital transformation? How can I engage and monetize my digital customers? How can I convert random customers into loyal brand advocates?
If you are looking for an answer to these - and many more - business problems, you might find useful insights through the pages of these five books every digital marketer should read.
EVERYBODY LIES, BY SETH STEPHENS-DAVIDOWITZ
Part technology research part psychological study, this book offers an illuminating look at what the Internet can tell us about who we really are. Everyday we create a vast amounts of information with our web searches, and all thiese data reveal truths about ourselves and our world that we did not even imagine.
What percentage of white voters did not vote for Barack Obama because he is black? Do violent films affect the crime rate? How regularly do we lie about our sex lives? The answers to these - and many more - questions are hidden behind what we type on Google in the safety of our room.
HARNESSING OUR DIGITAL FUTURE, BY ANDREW MCAFEE
Co-written with Erik Brynjolfsson, "Machine, Platform, Crowd: Harnessing Our Digital Future" is one of the most exciting books of 2017 so far. This is a must-read analysis of the effects of the digital disruption, a guide for the digital leaders, marketers and CEOs who truly want to understand the power of exponential.
To survive the big wave of digital shifts, in fact, "we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives."
PRE-SUASION, BY ROBERT CIALDINI
Robert Cialdini is the renowned author of Influence, a bestseller dated 1984. At the end of 2016 we have finally seen the long-awaited sequel, titled Pre-Suasion. This book is destined to become even more relevant than Influence because it comes out in a era when marketing and psychology are more intertwined than ever.
What separates effective communicators from truly successful persuaders? Using a rigorous scientific approach, Cialdini "shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered."
HOOKED, BY NIR EYAL
We always emphasize the importance of a well planned, meaningful customer experience on the road to business success. But there is a plain fact that none can ignore: If people don't like the product you sell, your strategy is more than likely doomed. So, how can you develop and market a product or service that customers will love?
Nir Eyal tries to find an answer in his book "Hooked: How To Build Habit-Forming Products". Want to be the next sensation? Try with the Hook Model, "a four-step process embedded into the products of many successful companies to subtly encourage customer behavior."
ORIGINALS, BY ADAM GRANT
"Originals - How Non-Conformists Move The World" is yet another brilliant take on how we can generate new ideas, improving the world in the process. Sharing powerful and surprising business stories, Adam Grant offers groundbreaking insights about rejecting conformity and improving the status quo.
The book "explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent."
If you need more food for thought during your Summer vacations, you can also download The Mobile Engagement Playbook, a collection of relevant insights that'll help you to overcome the challenges of the digital transformation and grow your business exponentially.