Your source of insights for a successful digital transformation.

Top 10 Digital Customer Experience Predictions For 2015

Two days to the New Year: analysts agree that 2014 was the year customer experience began a priority on the desk of entrepreneurs and marketing professionals. Overwhelmed by the mobile revolution, companies are still trying to figure out how to break away from competitors and attract empowered customers. What will happen next? Here are 10 digital customer experience predictions for 2015.

Topics: Digital Customer Experience Gamification Innovation Content Marketing Big Data

Top 3 Tech Innovations To Improve Digital Customer Experience in 2015

Evolution driven by disruptive technologies is, by its very nature, unpredictable. In the last decade we have faced the birth of tech innovations that have deeply changed the way customers connect with brands and products. Customer experience is the key to reshape your business and rebuild engagement strategies. As we prepare to say goodbye to 2014, one crucial question crosses our mind: What will the next years hold for business? How will technology innovations help you improve digital customer experience?

Topics: Digital Customer Experience Gamification Future Innovation Analytics Big Data Internet of Things

Merry Christmas from Neosperience!

This year we have decided to give our Customers the magic of giving a hand to people around the world who need to improve the experience of their customers.

We have selected Kiva as a non-profit organization with the mission to connect people through lending that leverages the internet and a worldwide network of microfinance institutions to help create opportunities around the world.

So if you are a Neosperience customer look for “Kiva” as subject in your mailbox and enjoy making the best use of your gift, listening to your heart ;)

Topics: Neosperience

5 Social Media Trends That Will Define Customer Engagement in 2015

2014 was the year social media came out of the entertainment niche, to become as crucial for marketing strategies as other disruptive technologies (cloud, apps, content platforms, wearables). In the near future Facebook, Twitter & Co. will be even more relevant to create customer engagement and improve loyalty, fully delivering on the promise of the Age of the Customer. Here are the top 5 social media trends for 2015, that show how networks will evolve to connect brands with customers, and foster conversions.

Topics: Digital Customer Experience Social Networking Content Marketing Wearable

Top 5 Digital Marketing Trends For Your 2015 Customer Experience

December is the perfect month to look ahead and try to foresee what will be the major trends in digital customer experience for the next future. As Gartner predicts that customer experience will be the primary basis of competition among brands by 2016, we can trace the seeds of 5 digital marketing trends you should consider in your 2015 content and engagement strategy planning.

Topics: Digital Customer Experience Analytics Retail Content Marketing Wearable

5 Customer Loyalty Lessons We Have Learned in the Digital Era

As customers become aware of the digital layer that spreads across our world, companies feel the urge to adapt their strategies for this new, empowered player. The decision balance tilts toward the customer and terms like engagement and loyalty elevate to a new relevance. There are many definitions of loyalty in the digital era, but they all pivot on the customer experience. Here are 5 things we have learned in 2014 about customer loyalty.

Topics: Digital Customer Experience Neosperience Content Marketing Big Data

3 Ways The Internet of Things Changes Retail Customer Experience

We live in a world defined by emerging technologies, yet retailers still struggle to keep pace with the times. Mobile is the main catalyst for digital transformation, and it’s rewriting the connection between brands and customers. We usually consider the Internet a connection between people, but there is a separate use that doesn’t rely on humans. It is the Internet that connects ‘things’: the Internet of Things is destined to change the way companies create, distribute and sell their products. The retail customer experience will evolve accordingly.

Topics: Digital Customer Experience Retail Internet of Things

How Not To Be Irrelevant When Markets Are Experiences

Today’s customers seek authentic experiences and this fact is deeply rooted in how the economy is evolving. The original economy was agrarian, and people sold commodities they harvested or raised. Thousands of years later, the industrial age arrived. Using commodities as raw materials, people manufactured goods for sale. Then in recent years, manufactured goods became commoditized, giving birth to the now extinct “consumer”, making price supreme.

10 Useful Customer Experience Statistics For Your 2015 Strategy

2014 will be remembered as the year digital customer experience caught the attention of companies, but in 2015 things will get even more serious. As a matter of fact, downplaying the importance of the customer experience would be a dreadful mistake you want to avoid. It all comes down to the numbers: here are 10 customer experience statistics that describe how the world has become customer-centric. Take them into account when you start planning your next year strategy.

Top 5 Common Gamification Mistakes To Avoid In Your Strategy

Pushed by the mobile revolution, gamification is gradually becoming an essential part of many companies' marketing strategy, to improve customer engagement and employee performance. The concept of applying game mechanics in an enterprise setting is powerful, and it’s getting a lot of attention. Business studies focus on best practices rather than mistakes. I believe it’s time to cast a light on the top 5 common gamification mistakes to avoid in your strategy.

Topics: Digital Customer Experience Gamification

5 Customer Experience Facts You Can’t Ignore In The Digital Era

Know yourself, know your customers”: a good advice every company should write on the main entrance wall. But how well do you really know your customer? That is the tough question. There are plenty of studies - both from economics and psychology - that reveal facts and figures your clients wish you knew about them. Here we will highlight 5 customer experience facts marketers should never ignore when they plan a strategy.

Topics: Digital Customer Experience

Neosperience Wins 2014 International GrandPrix For Mobile Marketing

Neosperience has won 2014 International Events & Relational Strategies GrandPrix, an award dedicated to the most innovative and effective marketing experiences. Neosperience was awarded with the first prize in the Mobile Marketing category, for its Carpigiani MyGelato App and ecosystem. This honor confirms a great year full of achievements for the company's customers.

Topics: Digital Customer Experience Gamification Neosperience Apps Innovation Neosperience Social Networking iOS Android Retail Awards

Discover Your Superpowers And Grow From Relevance To Exponentiality

Today we are living a second revolution, comparable to the Industrial Revolution.

The Industrial Revolution changed how people used their bodies to perform physical labor. The Digital Revolution is changing how people use their minds to perform conceptual labor.

Unlike the steam engine or electricity, Digital Revolution technologies continue to improve at a remarkably rapid exponential pace, replicating their power with digital perfection and creating even more opportunities for combinatorial innovation.

Topics: Digital Customer Experience Human Capital Management Society Future Exponential Organization