Your source of insights for a successful digital transformation.

5 Reasons Why Customer Experience Is More Critical Than Your Brand

Brand Vs. Customers, which one should be the main focus of your strategy? Is there a real difference between brand-centric and client-centric companies? Truth is, there are many misconceptions about what each means and the role they play in business success. Brand and customer experience are rarely considered equals in the same strategic plan. Even when that happens, the brand usually takes the center stage. It’s time for radical change in perspective.

Topics: Digital Customer Experience Innovation Storytelling Content Marketing Big Data

Why Mobile-Only Strategy Will Shape The Future Of Customer Journey

Just a few years ago, a common objection to the value of mobile in business strategies was that “phones are not for marketing”, because you couldn’t do anything real - payments, to name one - on a phone or tablet. That time is well behind us, as mobile technology is not only reshaping the customer journey, it is rebooting the entire experience of connecting with clients. So that maybe it’s time to go beyond mobile first and start thinking mobile-only.

Topics: Digital Customer Experience Innovation Social Networking Content Marketing Mobile Customer Journey

Improve Customer Retention: 6 Steps To Enhance Loyalty

What is more critical to build a successful business? Customer acquisition or customer retention? In this moment of digital transformation, social connections and the ‘word of mouth’ have reached a strong impact on the relationship between brands and customers. Thus, marketers need to deal with a strategic decision: spend their efforts and budgets to acquire new leads or to improve customer retention? A conundrum that resembles Shakespeare's "To be or not to be?"

Topics: Digital Customer Experience Social Networking Content Marketing Inbound Marketing

Retail Marketing Strategy: 5 Steps To Renew Customer Experience

If you are running a retail company - whether bricks and mortar or online - you are probably already dealing with the digital transformation, a transition that involves business models, technology and - ultimately - the way you think and act. Your client is the most important person in your business: this is the undeniable fact that drives this change and forces you to rethink your retail marketing strategy.

Topics: Digital Customer Experience Analytics Retail Big Data Mobile Internet of Things

5 Key Customer Experience Questions To Ask Yourself in 2015

The scientist is not a person who gives the right answers, he's one who asks the right questions.” (Claude Lévi-Strauss).

Since customer experience management is, to all intents and purposes, a science, asking questions becomes crucial to understand where and how you can improve your digital strategy. The evolution of markets unveils new opportunities, but also brings new doubts about what you do and what you should do. Here are few key customer experience questions to ask yourself in 2015, to ensure your organization is optimizing the experience of customers.

Topics: Digital Customer Experience Future Archetypes Storytelling Content Marketing

10 Inspirational Customer Experience Quotes To Improve Engagement

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." Apple’s mission through the very words of its mastermind Steve Jobs. Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these eye-opening customer experience quotes, to help you foster client engagement.

Topics: Digital Customer Experience Branding Storytelling Content Marketing

5 Reasons Why You Need To Improve Customer Experience

Face the truth: your customers know you and your product/service better than you do. So, if you still rely just on price or big budgets to earn their trust, you will always leave out one key factor: the customer experience. And this trend will only accelerate. If you try to swim against the tide, you will find out - probably too late - that the world around you has evolved and you’ve been left behind. Ready for a change? There are at least 5 reasons why you need to improve customer experience.

Topics: Digital Customer Experience Neuromarketing Analytics Retail Content Marketing Fashion Luxury and Beauty Wearable Big Data

Why Proactive Approach is Key to Improve Digital Customer Experience

Every day we are saying ‘How can we keep this customer happy? How can we get ahead in innovation by doing this?’ … Because if we don’t, somebody else will”. This is one of the most popular customer experience quotes. In few words Bill Gates is able to sum up the deepest essence of digital transformation in hyper-competitive markets: a proactive approach is necessary to understand people’s needs and improve digital customer experience using innovation.

Topics: Digital Customer Experience Innovation Analytics Retail Wearable Big Data

Neosperience Health Insurance Telematics platform wins Aviva award

Neosperience is off to a very good start this new year, winning Aviva Digital On, an award promoted by Aviva, in collaboration with PoliHub - business incubator of the prestigious Politecnico di Milano. The aim of the contest was to identify and reward the most innovative digital projects to guide enterprises through digital transformation.

Topics: Digital Customer Experience Neosperience Awards

Why Employee Engagement is Crucial For a Better Customer Experience

Is your employee crucial to deliver a better customer experience? Many companies still think that client satisfaction is a mere result of their outward-facing strategy. Sure, engaged and loyal customers are essential to ensure profitability, but if you forget inner areas of improvement, then you miss a piece of the puzzle. That piece is employee engagement, a key element to enhance the overall performance of your company, customer experience included. 

Topics: Digital Customer Experience Gamification Analytics Archetypes Storytelling Exponential Organization

5 Online Retail Marketing Tips To Improve Customer Experience

The meaning of ‘customer experience’ has deeply changed in the last ten years. As in-store shopping goes down and E-Commerce spending steadily increases, the difference between offline and online retailers is destined to disappear. This will eventually present entrepreneurs the chance to make a crucial step into the digital era, taking advantage of mobile technologies to evolve for a new world. The improvement of retail customer experience passes through an efficient and innovative online retail marketing strategy.

Topics: Digital Customer Experience Future Innovation Social Networking Retail Content Marketing Wearable Mobile Internet of Things