Your source of insights for a successful digital transformation.

4 Lessons From Walt Disney To Improve Customer Experience

"What was the most magical experience of your life?"

Ask this question to random people on the street and the name ‘Disney’ will probably come out more than any other. It’s a matter of fact: the Disney brand - and its theme parks above all - is deeply linked with the idea of incredible and memorable experiences. So maybe you should ask to Mickey Mouse & Co. how to improve customer experience.

Topics: Digital Customer Experience Branding Archetypes Storytelling Content Marketing Mobile

Make The Digital Customer Experience Of You Your One Big Thing

Among the innumerable truths that Shakespeare told us in his vision of life and humanity, in Hamlet he offered one of his sagest counsels: “Know thyself and to thine self be true.

If you don’t understand what makes you uniquely you – if you don’t know yourself – how can others perceive your greatness, your unique and distinctive value and contribution? Make the digital customer experience of you your One Big Thing.

Topics: Digital Customer Experience Innovation Branding Archetypes Storytelling Content Marketing

The Future of Shopping: Retail Customer Experience Goes Mobile

Retail is dead, long live retail. In the next months customers will be in the mood to shop, even in those countries still struggling to overcome the consequences of a long economic and financial crisis. People want to spend, it’s just how and where they spend that is deeply changing.

The future of shopping gets caught between social and technological changes, and one thing looks clear: this is the end of retail customer experience as we know it.

Topics: Digital Customer Experience Future Branding Retail Content Marketing Mobile Internet of Things

5 Reasons You Really Need a Mobile Friendly Website

April 21th, 2015: ready, set, go! Google is ready to launch the ill-famed mobile friendly update, the new algorithm that will change the destiny of all brands and businesses involved in the mobile space.

The so-called ‘Mobilegeddon’ will make it mandatory to optimize your online presence for mobile users. And if you’re not mobile-savvy, you will likely fall down and become untraceable for customers. 

Topics: Digital Customer Experience Future iOS Android Content Marketing Mobile

The Digital Customer Experience In The Age of Machine Learning

The Digital Revolution has forged historic change. When we engage with the Internet with our smartphone, tablet or wearable, we don't see its physical infrastructure nor the code that lets it function.

We interact with the “whatever branded content we like, by pressing the elevator buttons without having to know how it works.” No one person or organization is in charge of the changes sweeping the world.

Topics: Digital Customer Experience Future Innovation Neuromarketing

Customer Engagement: 10 Stats and Facts to Improve Your Strategy

You don’t need a crystal ball to envision the future of customer engagement: since digital and mobile have taken a major place in our daily life, one of the key elements when it comes to running a successful business is to engage your customers.

Easier said than done. To improve your loyalty strategy, you will need to think beyond old-fashioned CRM and embrace technology to speak the same language your customers speak.

Topics: Digital Customer Experience Gamification Retail Content Marketing Inbound Marketing Big Data

The 10 Commandments (+1) of Customer Experience Management

In the Age of the Customer, nothing is more sacred than clients. Customers are the primary source of success and reward; at the same time they are - or should be - the ultimate reason why you do business.

Customer experience management, thus, become critical to engage them and win their unconditional love. And here are the 10 commandments to improve this two-ways connection, starting with their satisfaction and ending with your competitive advantage.

Topics: Digital Customer Experience Branding Storytelling Content Marketing Inbound Marketing

How Google Mobile Friendly Algorithm Changes Your Digital Marketing

Can you count how many times Google has changed the search engine algorithm in the last years? Hard to tell: usually they are small updates that only affect the daily routine of SEO experts and webmasters. Once in a while, however, we face a major change with a huge impact on rankings and results pages.

That’s what will happen with the Google mobile friendly algorithm, listed to be released on April 21th, destined to change the way you plan your digital marketing strategy.

Topics: Digital Customer Experience Innovation Android Content Marketing Inbound Marketing Mobile

Facebook Messenger + Customer Experience: The Human Algorithm of DCX

"I don't know anyone who likes calling businesses. It's not fast or convenient, and it definitely doesn't feel like the future". These words opened the F8 Developer Conference, where we have witnessed the evolution of Facebook from social network to conversation platform between brands and customers.

The quote by Mark Zuckerberg is also a good starting point to understand the value of the human algorithm in the digital era, and how the new idea of Facebook Messenger will impact digital customer experience (DCX).

Topics: Digital Customer Experience Neosperience Social Networking Facebook Retail Content Marketing Big Data

How Proximity Marketing Changes Retail Customer Experience

Bluetooth, iBeacon and smartphones: what are they doing in the same place? They are disrupting the idea of brick and mortar, shaping the future of retail customer experience. Proximity marketing is the final connection between brands and customers; an effective tool to generate repeat sales, deliver your brand message and drive the (r)evolution of retailers.

Topics: Digital Customer Experience Gamification Neosperience Retail Content Marketing Internet of Things

The 7 Deadly Sins of a Bad Customer Experience

Easter is near. It’s time to review all you have done in the past months, to understand if you're close to your goals and what went wrong during the journey. We all know that the road to hell is paved with good intentions. We’re talking about digital customer experience, of course. Let’s get spiritual, then, and see the 7 deadly sins of a bad customer experience. Have you committed an unpardonable sin?

Topics: Digital Customer Experience Gamification Social Networking Analytics Content Marketing Big Data