How would you describe the essence of social commerce in one scene? Imagine this: you open your Facebook app while commuting. You scroll the newsfeed looking for juicy gossip about people you barely know. A picture grabs your attention, showcasing a new pair of running shoes from your favorite brand.
Now that you see them in full HD, you definitely feel you want those shoes, right away. And there’s no need to close Facebook app; you just click on the buy button on the image and that’s it. A revolution for the retail customer experience.