Neosperience Team, on Feb 15, 2016 3:37:16 PM
“My brand is customer-centric.” How many times have you heard these words? What exactly does it mean to be a customer-centric company? It is a revolution in how you think and act; it is the awareness of the increased significance of differentiating on customer experience.
Of course, you can’t simply switch your strategy and mentality overnight. This is a change that requires time and dedicated tools. Smart tools for smart customers. The digital customer journey map is the first and primary tool to deliver amazing meaningful experiences.
Neosperience Team, on Feb 8, 2016 11:55:37 AM
In the Age of the Customer, companies have unprecedented opportunities to expand their business. All you need is a proper digital customer experience strategy, a mobile-first, if not a mobile-only engagement strategy and set of tools, such as a customer-facing app and a responsive website and then anyone can see – and buy! – whatever you’re selling.
But although it sounds easy, creating digital tools and content that entices people to spend is difficult. Luckily, there’s a surefire way to figure out what works: an A/B test.
What is your ultimate plan for your brand? If you ask any single marketer out there, they will tell you they want to become digital rock stars. Still, so many are still thinking and acting like support bands or - even worse - they simply stand in the crowd watching.
The long way to the top (if you want to rock and roll) starts with the awareness that best-in-class experiences are the key factor if you wish to top the bill. The first step to creating a rocking brand, thus, is to rock your customer experience strategy.