Your source of insights for a successful digital transformation.

Customer Experience And The Future of Retail Bookstores

The bookstore is dead, long live the bookstore. As the years pass by, we hear endlessly sad premonitions about the imminent death of the physical books shop. Today, the entire retail industry is facing a digital revolution but somehow bookstores seem to lag behind.

When online shopping offers choice, competitive prices and constant availability, why should you care to search for an actual store? What happens for clothes, furniture and design, is even more true for music, movies and books. And their only chance to survive could be the digital customer experience.

Topics: Digital Customer Experience Retail Mobile Internet of Things

5 Key Takeaways From SXSW 2016

SXSW Interactive is mostly known as a hub of innovation in everything digital and marketing. The 2016 edition made no exception. Every year, for an entire week, Austin is where the future happens. It is the place to be if you want to stay at the forefront of the tech world we all live in.

Between all day conference sessions, an agenda packed with meetings, and the nightlife, you come out of the event full of new business ideas and insights. Now that we are safe back home, here are the 5 most important things we have learned from SXSW 2016.

Topics: Digital Customer Experience Innovation Content Marketing Mobile Internet of Things

10 Keywords To Improve Customer Experience In The Next Years

Words have always been important, the ground to establish relationships between human beings. In the Internet era, we have learned that keywords also play a critical role in determining the success of business.

Content marketing, search engine optimization, online advertising, mobile app stores: they all rely on the power of keywords. The connection between a brand and customers makes no exception: when you plan your digital customer experience, there are pivotal keywords you cannot ignore.

Topics: Digital Customer Experience Innovation Branding Content Marketing customer engagement

6 Growth Hacking Tips To Improve Your Business Strategy

Growth, there is no sweeter word for entrepreneurs. They love the idea of growing their business exponentially without spending tons of money. The truth is, developing a successful business is not easy, even more so in markets overcrowded with brilliant minds.

What if you could ‘hack’ your growth, blending technological knowledge and innovative marketing tactics? This is the essence of growth hacking, a technique designed and developed for startups but useful for any company out there.

Topics: Digital Customer Experience Innovation Content Marketing Mobile