The Digital Customer Experience Blog

Everyone wants to build the next Snapchat, Uber, or Angry Birds. Developers usually assume that their app can become the next big thing because it is a solid product, with a clear value proposition and the aim to improve customer’s life. However, this is just the beginning.

Let’s face it, your app is not alone: there are now more than 2 million mobile apps available for Android, and more than 1.5 million in the Apple Store. What makes an app successful is not the fact that it has been created. It is how you can plan and execute a mobile app marketing strategy to engage and monetize customers.

The AWS Summit arrives in Italy and Neosperience could not miss the chance. The 2016 edition has seen the world series of Amazon Web Services Summit for the first time in our country, and Neosperience was at the forefront as sponsor and technology partner of the event.

The Summit, held at Mi.Co. Milano Congressi, presented a unique opportunity for Italian companies to discover the latest news on technological innovation issues, from machine learning to smart data, mobile and the new dynamics of engagement.

They live among us; they have conversations with us; they help us in many ways, and can even anticipate our dreams. Yet, they are not humans. We call them Chatbots (a.k.a. Chatterbots), and they might be the real deal for companies wanting to improve the customer experience.

We hear a lot about Chabots these days. "It is technology that is inevitable", with the very words of Microsoft CEO Satya Nadella. Is it really? Why is everyone obsessed with bots?

Is mobile killing the physical store? If you are a retail brand, right now you are probably trying to find an answer to the most critical question of our times: “How can I overcome the challenge of thousands of digital competitors in a global arena?”

Mobile shopping is not just a trend that we might or might not see in the near future. It is a reality that customers live every single day. Retailers must embrace this reality as soon as possible. The smartphone, however, does not inevitably have to be an enemy: it can help you to connect the online experience with the physical store.