Your source of insights for a successful digital transformation.

The DCX 7-Steps Checklist [VIDEO]

What is the most relevant contribution of mobile technology in the everyday life? We live in constant connection, in a world that unravels online and offline at the same time. The evolution of customer behaviors leads to the disruption of business.

Even the reluctant product-centric organizations must switch to a customer-centric approach, in a world where the focus on the digital customers matters more than any other strategic imperative.

Topics: Digital Customer Experience Neosperience Mobile customer engagement Customer Journey

Google I/O 2016 - Daydream, Allo, Instant Apps: The Key Announcements

Everyone in the business community was waiting for Google I/O 2016 with bated breath. We knew something big was coming, but probably none expected it to be this huge. So huge, in fact, that it can be considered the best conference in years, up there with the 2013 historical speech by Larry Page.

Daydream, Home, Allo, Duo, Instant Apps: as expected, at this year’s edition the giant from Mountain View has displayed its vision for a more ubiquitous way of interacting with mobile technology. You can now say goodbye permanently to the idea of Google as a search engine.

Topics: Digital Customer Experience Android Wearable Mobile

The Engagement And Monetization Playbook

"The future is already here - it's just not very evenly distributed.

With the very words of the cyberpunk guru William Gibson we introduce The Engagement and Monetization Playbook. What if you had documents that show how you can monetize the relationship economy?

Learn how you can blend Digital Customer Experience (DCX) and Relationship Business Management (RBM) to support key growth initiatives and manage your entire business lifecycle.

Topics: Digital Customer Experience customer engagement monetization

The Mobile Engagement Playbook

How can you overcome the challenges of your digital transformation? How can you engage and monetize your customers? How can you deliver amazing, meaningful experiences any time, on any device?

Whatever your industry, right now you are likely trying to find the answer to these questions. Well, now you have a new powerful tool that'll help you find your way, The Mobile Engagement Playbook crafted by Neosperience. And you can download it for free!

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

The Future of Retail - 5 Customer Experience Trends

The retail landscape is evolving, whether you like it or not. The disruption of mobile devices acts as the catalyst for a massive change, and there is no sign of slowing down. This is an era of digital transformation (and digital darwinism, to quote Brian Solis).

If you are a retailer, technology is not your enemy. It gives you the invaluable opportunity to deliver powerful and meaningful customer experiences. This is the key to succeed in digital markets, where the quality of your product is not enough. What are the customer experience trends that will shape the future of retail?

Topics: Digital Customer Experience Retail Mobile Internet of Things