The Black Friday and the Cyber Monday usually pave the way for the grand opening of the holiday shopping season. While traditional consumers would wait until the last minute to buy their gifts, the digital customers show a completely different behavior.
Welcome to ‘The Year of Supershoppers’, a new breed of customers, set to revolutionize the retail industry. What are the peculiarities of the new shoppers? How are you going to change your strategy to deliver amazing experiences?