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F8 2017 - Facebook And The Augmented Reality Platform [VIDEO]

Today at our F8 developer conference, we're making the camera the first augmented reality platform.” With these promising words, Mark Zuckerberg opened the annual F8 conference in San Jose, California.

Year after year, the meeting has gradually lost its ‘developers only’ nature, to become a mainstream event where Facebook presents the new products that will - eventually - change the life of millions around the world.

Topics: Facebook Mobile customer engagement

Generation Z - Understand And Engage The Mobile-First Customers

We have barely started to understand millennial customers, and it is already time to move on. Say hi to the Generation Z, the first ‘truly mobile-first’ generation of customers, set to disrupt (again) the way you plan and execute your business.

Till now, the GenZ has been overlooked in marketing research, because younger customers did not have the same purchasing power of the previous generations. The spotlight was on Millennials, but things are swiftly changing.

Topics: Digital Customer Experience Mobile customer engagement customer loyalty