Brace Yourself; Summer is coming!
The hot season intensifies the activity of those who want to plan their trip, but also of those who produce and sell vacation-related products and services. The desire to explore the world, in fact, has not changed over the last century, and will not change in the next future.
What has evolved dramatically - in the last decade - is the way we research, plan and purchase our trips. What Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone.