Your source of insights for a successful digital transformation.

Psychographics - Turn Mass Personalization into Customer Uniqueness

Mass Marketing is dead, that's nothing new. In a world dominated by the culture of "Me", one size doesn't fit all. Customers - no matter what their socioeconomic status is - want to take center stage. They want to be loved by the Brands they love, in return for their loyalty.

If you are not willing to take care of your customers’ emotions, desires and needs, they will devote their soul and heart to your competitors. In this ever-customer-centric scenario, personalization goes from being a nice-to-have to becoming a must-have.

Topics: customer engagement Customer Journey psychographics

Neosurance Chosen as Best Insurance Game-changer at Munich Re Digital Partners

It has been a memorable year for Neosurance. The innovative insurtech start-up, founded by Neosperience and DigitalTech, has been recently awarded with the Munich Re Digital Partners Award as the ‘Best Insurance Game-changer'.

The recognition comes in the wake of the selection by Plug&Play for their intensive acceleration program, and the partnership with AXA Italy to launch the first push "instant insurance".

Topics: Awards Neosurance

Take These 5 Steps And Reinvent Your Customer Journey Map

The journey of a thousand miles must begin with a single step.

With the wisdom of this Chinese saying, let's start 'our journey' to discover how the 'customer journey' has changed in the last five years, pushed by the evolution of mobile technology, and what this means for your Brand.  

The rise of the born-digital generations of customers (Millennials and post-Millennials) makes your traditional customer journey map obsolete. Every single map that you have used in the last decades is now useless. How can you recover?

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey