Your source of insights for a successful digital transformation.

Read These Essential Books And Start 2018 With Momentum

What is the best way to jump start your new year's resolutions? Reading insightful and enlightening books, of course. In this whirlwind of social and technological disruptions, digital leaders must focus on the continuous improvement of themselves, if they aim at improving their strategy. 

We all know how important is to learn from the experiences of the others, and books can help you achieve a more profound and accurate vision of your environment, customers, and business. Here is our list - revamped for 2018 - of the essential books that will inspire you and the ones around you all year long.

Topics: Digital Customer Experience Innovation Branding Storytelling Inbound Marketing Mobile

Travel Customer Journey - The Evolution Of Planning and Purchasing

Brace Yourself; Vacation days coming!

Whether it is the summer or winter season, the desire to travel never misses the opportunity. For those who want to plan their trip, but also those who produce and sell vacation-related products and services.

The desire to explore the world has not changed over the last century, and will not change in the next future. What has evolved dramatically - in the last decade - is the way we research, plan and purchase our trips. What Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone. 

Topics: Customer Journey customer engagement customer loyalty Digital Customer Experience Mobile

The Digital Change Agent’s Manifesto - Revolution From Within

How can you set the spark of the digital transformation on fire? We always stress the importance of change in the era of constant technological evolution, but more than often it is not clear who should lead this change. Who is the agent of drift towards the future?

What it means to be a successful change agent in the digital economy is the main focus of the latest report published by Brian Solis, analyst at Altimeter. The prophet from the age of Digital Darwinism has shared, once again, the opportunities and hardships of moving a Brand from the old patterns and habits. 

Topics: Digital Customer Experience digital transformation Mobile Customer Journey customer engagement Exponential Organization