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Improve Your Personalization Strategy with AI-driven Psychographics

Consumers are hugely empowered. There is no room for mediocre” said Keith Weed, Unilever’s Chief Marketing Officer, at the last European Forbes CMO Summit. “We now have the opportunity to understand people on a one-to-one basis – to get down to that individual engagement.

Marketer's challenge for 2018 and beyond will be to hyper-personalize customer relationships. Which means, creating relevant interactions to capture customers' attention, evoke an emotional connection and secure their loyalty.

Must-Know SEO Tricks To Improve Your Digital Presence [INFOGRAPHIC]

SEO is dead, long live the SEO. Every now and then, the critics of search engine optimization scream their apocalyptic manifesto for a SEO-less world. You don't need optimization anymore, they say, because the engines evolve so quickly that everything you do is immediately obsolete. 

Yes, the evolution of technology every year brings developments to the industry, but does this mean that you don't need to optimize anymore? The answer is clearly 'No'. You still need SEO; it's just not the SEO you were used to, as shown in the following infographic. 

Topics: Google digital transformation Digital Customer Experience