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Psychographics in Marketing: Build a Culture That Drives Their Power

In advertising, brands constantly use communication appeals to influence the behavior of their target audience. As the science moves forward, marketing professionals improve their knowledge of the more profound pathways of human mind, and how to hit the right buttons in consumers' brain to increase the persuasive power of messages.

In the last years, this approach has also been extended to one-to-one marketing, giving Brands the opportunity to hyper-personalize interactions with every single user based on their distinctive traits: values, attitudes, motives, interests, lifestyles and personality traits. In a word, Psychographics.

Topics: Digital Customer Experience customer engagement psychographics

How Mobile Has Rewritten The Rules - No More Idle Micro Moments

A few days ago, while waiting for my turn at the post office, I have witnessed the definitive disappearance of the downtime. Do you remember how boring was to carry out some dull activities only ten years ago?

Well, we have now said goodbye to the idle moments. The smartphone is the key to unlock the potential of those moments when we have nothing to do but waiting and waiting. The queue has never been so exciting.

Topics: Mobile customer engagement digital transformation