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Marketing and Soft (vs. Hard) Data - 4 Ways To Empower Your Strategy

One-to-one marketing is a strategy of customer relationship management that relies on the personalization to foster customer loyalty and make a better return on marketing investment.

The idea behind it is that one size doesn't fit all when it comes to communication; so, treating each person differently is essential to be convincing, persuasive, and effective. To empower your strategy, in fact.

Topics: Nudging psychographics customer engagement Neuromarketing