Growing a happy customer base is the key to success, we all know it. We usually look at the bright side - how Brands could and should deliver the best possible experience. This time we want to focus on the dark side of the DCX.
In a nutshell, are you willing to delight your customers with amazing experiences? Do you work constantly to improve your strategy? If the answer is Yes, do not read this post. Or maybe you should. Warning: this is a (not so much) ironical post.