Your source of insights for a successful digital transformation.

Neosperience Team

Neosperience Team

Recent Posts by Neosperience Team:

Take These 5 Steps And Reinvent Your Customer Journey Map

The journey of a thousand miles must begin with a single step.

With the wisdom of this Chinese saying, let's start 'our journey' to discover how the 'customer journey' has changed in the last five years, pushed by the evolution of mobile technology, and what this means for your Brand.  

The rise of the born-digital generations of customers (Millennials and post-Millennials) makes your traditional customer journey map obsolete. Every single map that you have used in the last decades is now useless. How can you recover?

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey

Connected Health - Technology Shapes The Future of Healthcare

What do Google Apple and Amazon have in common? They are all betting on the business of the connected health. This new model for healthcare has a tremendous promise and is attracting millions of dollars in investments all over the world.

There is an ambitious goal at stake: the ability to exploit the potential of technology to provide a better service, improve the experience of the patients, and reduce the costs of quality healthcare.

Topics: Digital Customer Experience Internet of Things Health

What Are The Top Priorities When You Invest In Experience Strategy?

Customer experience is one of the most used keywords to define what is happening to business in recent years. Today, the DCX is clearly a priority, but you need to understand how to invest in it to prevent it has not a real impact on your strategy.

What are the top priorities when you start investing in the creation of the best possible experience? Tricky question, especially if your objective is to deliver relevant, personalized experiences. One hint? Start with improving the relationship.

Topics: Digital Customer Experience Internet of Things Machine Learning Artificial Intelligence

3 Areas You Should Invest In To Improve Mobile Experiences

Today, we do not go online. We live online. Even when we do not use the smartphone, it lies there in our pocket, ready to get into action. This simple fact implies the radical change of our behaviors, as human beings and customers.

The customer experience is always also a mobile experience. One would be led to believe that such a revolution has influenced the way businesses operate, yet most of the times it is not so.

Topics: Digital Customer Experience Mobile Customer Journey

5 Books Every Digital Marketer Should Read This Summer

Once you stop learning, you start dying.” This famous quote by Albert Einstein is still relevant to understand a major truth of the digital era: the only thing that is constant is change, and so you should never stop learning if you want to stay relevant.  

Of course, this applies both to companies and individuals. Inspiration is all around us and it will empower you to gain competitive advantage, if you can get out of the comfort zone. What better way to improve than by reading a smart book?

Topics: Digital Customer Experience Innovation Content Marketing Mobile

"Persona-lize" Your Strategy To Change the Face of Customer Centricity

Recently, we have talked about Gamification as an unconventional way to engage customers and increase loyalty, in a world where the two go hand-in-hand and are intimately related.

Now we take a step back to move forward, shifting the focus from the engagement to the understanding. Even before thinking about ‘how’ to drive customer loyalty, in fact, you need to figure out ‘who’ your loyal customers are.

Topics: Digital Customer Experience customer engagement customer loyalty

Mythological Marketing - The Future of Your Brand is in The Past

What is the meaning of your marketing? What are the roots of your storytelling? More and more companies embark on a long journey to discover the hidden traits of their identity. And what they find is a long red thread that goes straight to the roots of culture and society. 

There is a persistent wave that moves underneath the structures of modern business, molding everything we do. Sometimes we recognize it, sometimes not. This wave is made of myths and heroes, and it is shaping a new marketing. Mythological Marketing.

Topics: Digital Customer Experience Archetypes customer engagement

Internet Trends 2017 Report - The Major Takeaways

The annual Internet Trends Report is easily one of the most anticipated presentations of the year. Compiled as usual by Mary Meeker, the report is the best way to keep the pace with the digital transformation and understand what is going on in the business world.

The Internet Trends 2017 Report comes in the form of a gigantic 355 slides deck, covering everything tech: global trends, online advertising, gaming, cloud computing, and digital healthcare. Ready to check the major takeaways?

Topics: Digital Customer Experience Mobile Internet of Things

The Seven Pillars Of The New Customer Loyalty

Is Brand Loyalty still relevant for customers? In a market where the limitations of space and time are canceled by technology - and we can buy everything we want directly with a tap on a mobile screen - does it make sense to talk about loyalty?

The answer is ‘Yes’ to both questions. Customer Loyalty is still relevant, but it is hard to get and even harder to retain as the competition is so tight. This is the starting point of The 7 Pillars Of The New Customer Loyalty, our new checklist that will help you improve your strategy and evolve to stay relevant. 

Topics: Digital Customer Experience Mobile customer engagement customer loyalty

Neosurance From The Silicon Valley To The Partnership With AXA Italy

After being selected by Plug&Play in March to take part in the four month intensive acceleration program designed for insurtech startups, the time has come for another crucial moment for Neosurance, at the final Expo Demo Day in Silicon Valley.

Neosurance CEO Pietro Menghi pitched to an audience of over 500 participants from the corporate partners and the venture capital communities and announced the new partnership with AXA Italy to launch by the end of June the first push "instant insurance" product in the world.

Topics: Digital Customer Experience Mobile Neosurance