Your source of insights for a successful digital transformation.

Neosperience Team

Neosperience Team

Recent Posts by Neosperience Team:

How Customers Find Ideas And Inspiration [INFOGRAPHIC]

What did you do the last time you had to buy something? Who did you turn to for ideas and inspiration? When was the last time you bought something without looking for opinions or reviews?

The answer to these questions leads us to the fundamental role that mobile technology plays in our daily decisions, from the most important ones to those that we would have once taken without thinking.

Topics: Digital Customer Experience Customer Journey

Read These Essential Books And Start 2018 With Momentum

What is the best way to jump start your new year's resolutions? Reading insightful and enlightening books, of course. In this whirlwind of social and technological disruptions, digital leaders must focus on the continuous improvement of themselves, if they aim at improving their strategy. 

We all know how important is to learn from the experiences of the others, and books can help you achieve a more profound and accurate vision of your environment, customers, and business. Here is our list - revamped for 2018 - of the essential books that will inspire you and the ones around you all year long.

Topics: Digital Customer Experience Innovation Branding Storytelling Inbound Marketing Mobile

Travel Customer Journey - The Evolution Of Planning and Purchasing

Brace Yourself; Vacation days coming!

Whether it is the summer or winter season, the desire to travel never misses the opportunity. For those who want to plan their trip, but also those who produce and sell vacation-related products and services.

The desire to explore the world has not changed over the last century, and will not change in the next future. What has evolved dramatically - in the last decade - is the way we research, plan and purchase our trips. What Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone. 

Topics: Digital Customer Experience Mobile customer engagement Customer Journey customer loyalty

The Digital Change Agent’s Manifesto - Revolution From Within

How can you set the spark of the digital transformation on fire? We always stress the importance of change in the era of constant technological evolution, but more than often it is not clear who should lead this change. Who is the agent of drift towards the future?

What it means to be a successful change agent in the digital economy is the main focus of the latest report published by Brian Solis, analyst at Altimeter. The prophet from the age of Digital Darwinism has shared, once again, the opportunities and hardships of moving a Brand from the old patterns and habits. 

Topics: Digital Customer Experience Exponential Organization Mobile customer engagement Customer Journey digital transformation

AWS re:Invent 2017 - Tales From The Future Of Cloud

In the weeks leading to the AWS re:Invent 2017, we have seen many speculations about the nature of the announcements that Amazon would do during its annual event. The first few days have maintained, if not exceeded, the expectations.

There is a constant element behind all the news emerging about Amazon's Cloud: a significant shift towards the 'applications' side of the technology. Follow us as we unveil the future of Amazon Web Services and the entire Cloud world.

Topics: Innovation developers development customer engagement aws

Soft Skills are the New Core Skills - and Technology Can Hire Them

Mark Murphy, the author of Hiring For Attitude, leadership trainer and CEO of Leadership IQ, has trained companies like Microsoft and IBM. In one of his research he tracked 20,000 new hires, and found that 46% of them failed within 18 months.

Even more shocking than the failure rate was the fact that 89% of the time it happened for attitudinal problems towards work and colleagues, and only 11% for lack of expertise. The attitudinal deficits included low levels of emotional intelligence, motivation, and temperament.

Topics: Human Capital Management Machine Learning Artificial Intelligence psychographics Employee Engagement

5 Insightful Talks From The Inbound 2017 [VIDEO]

‘Inbound’ is the name of the annual conference held by Hubspot in Boston. From a community-focused meeting, it has grown exponentially into a mainstream even, attended this year by over 20,000 people from 100 countries.

The inbound marketing methodology is always at the heart of the week-long conference but, this year more than ever, there were plenty of interesting talks spanning from business to technology and social matters.

Topics: Inbound Marketing

Be Human - Matching Customer Personality is the New Key to Relevance

There came a time when the digital era took over the analog world and completely changed the face of marketing, with no possible turning back.

If you ask how things changed, most marketers will likely point at three main areas of marketing that have been disrupted: Speed, Relevance, Reach. The rise of digital means you can (must) be incredibly fast and get an unprecedented coverage - something you could only dream two decades ago.  

Topics: customer engagement customer loyalty psychographics

Strategic Predictions For 2018 and Beyond From Gartner Symposium


The future is filled with disruption. But pending disruptions are taking on new forms. This is the tipping point for Gartner's keynote about top strategic predictions for 2018 and beyond, live from Orlando.

Here is a selection for you of the most relevant insights from Gartner Symposium/ITxpo, where the world’s top digital professionals gain a strategic view of the emerging trends shaping technology and business. 

Topics: Digital Customer Experience Innovation customer engagement

Psychographics - Turn Mass Personalization into Customer Uniqueness

Mass Marketing is dead, that's nothing new. In a world dominated by the culture of "Me", one size doesn't fit all. Customers - no matter what their socioeconomic status is - want to take center stage. They want to be loved by the Brands they love, in return for their loyalty.

If you are not willing to take care of your customers’ emotions, desires and needs, they will devote their soul and heart to your competitors. In this ever-customer-centric scenario, personalization goes from being a nice-to-have to becoming a must-have.

Topics: customer engagement Customer Journey psychographics