SEO is dead, long live the SEO. Every now and then, the critics of search engine optimization scream their apocalyptic manifesto for a SEO-less world. You don't need optimization anymore, they say, because the engines evolve so quickly that everything you do is immediately obsolete.
Yes, the evolution of technology every year brings developments to the industry, but does this mean that you don't need to optimize anymore? The answer is clearly 'No'. You still need SEO; it's just not the SEO you were used to, as shown in the following infographic.
To quote the words of Neil Patel, New York Times best selling author and co-founder of Crazy Egg and KISSmetrics:
"The Internet has gone through several iterations over the past 30 years, and while SEO tactics have certainly changed, as long as search engines exist, ranking in them will be important.
New technology may change the way we interact and explore the Internet, but search engines will always be a factor, and optimizing your information for these constantly evolving algorithms will never go out of style.
You probably know where I’m going with this article.
SEO is not dead."
New times require new means, and the new digital and mobile ecosystem requires a whole new approach to SEO. You always have to appeal two different targets - the user and the engine - but both have been deeply disrupted by that tiny (so to say) device called smartphone.
You face a new generation of customers - always connected and willing to receive information in real-time, whenever they are - and a new generation of AI-driven algorithms - they learn from their interactions with the user, and can also process real speech patterns.
Google gets over 100 billion searches a month and handles at least 2 trillion searches per year. 89 percent of customers start the buying process using a search engine. Customer experience management can not do without SEO, and if you think that being there at the right time is not relevant for your Brand, well, think again.
The metrics don't lie: The digital presence is more crucial than ever. And that means that you need to employ all those SEO tricks that will help you improve your strategy in the online and offline worlds.
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