Your source of insights for a successful digital transformation.

How Augmented Reality Can Strengthen Your CX

When Tim Cook took center stage to kick off Apple's WWDC 2017 conference, we knew that something was coming. A lot was discussed yesterday: watchOS 4, macOS High Sierra, iOS 11, the arrival of Siri on a hardware called HomePod. 

Of all the announcements, though, the one that really resonates with the digital and marketing leaders is the launch of the ARKit: a set of tools for developers to create augmented reality apps, that has been boasted as the “largest AR platform in the world”.

Topics: Digital Customer Experience customer engagement Augmented reality

Travel Customer Journey - The Evolution Of Planning and Purchasing

Brace Yourself; Summer is coming!

The hot season intensifies the activity of those who want to plan their trip, but also of those who produce and sell vacation-related products and services. The desire to explore the world, in fact, has not changed over the last century, and will not change in the next future.

What has evolved dramatically - in the last decade - is the way we research, plan and purchase our trips. What Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone. 

Topics: Digital Customer Experience Mobile customer engagement Customer Journey customer loyalty

Retail Apocalypse - How Technology Will Help You Survive

It’s the end of the world as we know it.” Well, at least for retailers. Today, they have to face their toughest challenge ever: Reinvent their identity, innovate their business and try to survive the Retail Apocalypse.

Easier said than done, at least judging from the rash of closings and business failures. Apparently, thousands of brick-and-mortars are shutting down, and foot traffic to retail stores is sagging. The only way to escape the fate is to tackle head on the underlying causes of the ‘Zombie Mall’ situation.

Topics: Retail Mobile customer engagement Customer Journey

Improve Yourself In 2017 With These Essential Books For Digital Leaders

Always read something that will make you look good if you die in the middle of it.” (P.J. O’Rourke)

The only book that will not make you better is the one that you are not reading. In this whirlwind of technological disruptions, the digital leaders know how important is to learn from the experiences of the others.

Actually, there is nothing like an insightful and enlightening book to help you improve yourself, and get a more accurate vision of your environment, customers, and business. Here is our list - revamped for 2017 - of the essential books that will inspire you and the ones around you.

Topics: Digital Customer Experience Innovation Branding Storytelling Inbound Marketing Mobile

F8 2017 - Facebook And The Augmented Reality Platform [VIDEO]

Today at our F8 developer conference, we're making the camera the first augmented reality platform.” With these promising words, Mark Zuckerberg opened the annual F8 conference in San Jose, California.

Year after year, the meeting has gradually lost its ‘developers only’ nature, to become a mainstream event where Facebook presents the new products that will - eventually - change the life of millions around the world.

Topics: Facebook Mobile customer engagement

Generation Z - Understand And Engage The Mobile-First Customers

We have barely started to understand millennial customers, and it is already time to move on. Say hi to the Generation Z, the first ‘truly mobile-first’ generation of customers, set to disrupt (again) the way you plan and execute your business.

Till now, the GenZ has been overlooked in marketing research, because younger customers did not have the same purchasing power of the previous generations. The spotlight was on Millennials, but things are swiftly changing.

Topics: Digital Customer Experience Mobile customer engagement customer loyalty

Neosurance Selected for Plug and Play’s InsurTech Acceleration Program

Neosurance is off to a great start this new year, winning a spot in the InsurTech Acceleration Program by Plug and Play, the most prominent startup accelerator worldwide.

The InsurTech revolution arrives at the Silicon Valley Tech Center, where Neosurance will be taking part in a three-month intensive acceleration program, meant to boost the business through the constant interaction with corporate partners and VC’s.

Topics: Neosurance

What Drives Customer Loyalty? Look Beyond Traditional Programs

What are the drivers of customer loyalty? One of the major challenges brands face today is to create meaningful, satisfying experiences for their customers. Experiences they will love so much that they will come back again and again.

The spread of disruptive technologies undermines the ability to conquer and retain customer’s heart using traditional loyalty programs. When technology changes, so do the drivers of trust and engagement. Are you willing to look beyond the usual way of doing things?

Topics: Digital Customer Experience customer engagement customer loyalty

Psychographics - How To Tap Into Your Customer’s Mind And Heart

Marketing is all about knowledge. Knowledge about the scenario, the competitors, the technologies, the customers. That is the reason why marketers love data: They help us to understand what the others are doing, and how we can improve and respond to them.

Today, customers get the center stage, and all brands are busy trying to understand who they are and what they want. We have all the data to do it, and yet there is one side of the customer that is often overlooked: Psychographics.

Topics: Digital Customer Experience Retail Research

Biometrics - The Future of Payments And Customer Experience?

What if you could authenticate your payments with a scan of your finger or your iris? What if you could take a selfie to authorize a banking transaction? Would you do it? Set aside all fears, the future of payment authentication is strictly connected to our body.

Biometrics are already considered the most important technology to transform how we make purchases, online and offline. An advancement that will improve security, but also shape a completely different customer experience.

Topics: Digital Customer Experience Innovation Payment Mobile