In the Age of the Customer, companies have unprecedented opportunities to expand their business. All you need is a proper digital customer experience strategy, a mobile-first, if not a mobile-only engagement strategy and set of tools, such as a customer-facing app and a responsive website and then anyone can see – and buy! – whatever you’re selling.
But although it sounds easy, creating digital tools and content that entices people to spend is difficult. Luckily, there’s a surefire way to figure out what works: an A/B test.