What is the meaning of your marketing? What are the roots of your storytelling? More and more companies embark on a long journey to discover the hidden traits of their identity. And what they find is a long red thread that goes straight to the roots of culture and society.
There is a persistent wave that moves underneath the structures of modern business, molding everything we do. Sometimes we recognize it, sometimes not. This wave is made of myths and heroes, and it is shaping a new marketing. Mythological Marketing.