Your source of insights for a successful digital transformation.

5 Books Every Digital Marketer Should Read This Summer

Once you stop learning, you start dying.” This famous quote by Albert Einstein is still relevant to understand a major truth of the digital era: the only thing that is constant is change, and so you should never stop learning if you want to stay relevant.  

Of course, this applies both to companies and individuals. Inspiration is all around us and it will empower you to gain competitive advantage, if you can get out of the comfort zone. What better way to improve than by reading a smart book?

Topics: Digital Customer Experience Innovation Content Marketing Mobile

Content Marketing Trends That Will Shape Your Strategy In 2017

Visibility, we all need visibility at a lower price. Ask any CEO what his top demand for the new year’s content marketing strategy is, and you will likely get this very answer. Brands and contents are becoming inextricably intertwined.

We have just entered the 2017 business arena, and yet some things are already evident: the content challenge is more fierce and wild than ever. The problem, then, is how to become and stay relevant, hopefully spending less to obtain more.

Topics: Digital Customer Experience Content Marketing Mobile customer engagement

The State of Inbound 2016 - A Few Hints on The Future of Marketing

Hubspot has released its global 8th annual The State of Inbound, a top notch report delivering an in-depth analysis of the main global trends. ‘Inbound’, of course, is the engine that drives the whole take on the future of marketing.

The report, however, is not limited to a partial view on the matter. On the contrary, it delivers useful insights into the most urgent challenges and priorities for marketers and salespeople, based on data gathered from thousands of the world’s leading professionals.

Topics: Digital Customer Experience Content Marketing Inbound Marketing Mobile

Google AMP - The Future Of Mobile Marketing: What You Need To Know

What is Google AMP Project? Mobile devices have changed the way we access information. As a consequence, they have disrupted the news and communication industry, promoting new tools to create and share contents.

The problem is: While publishers now use the mobile web to reach readers, the customer experience is often discouraging, and leaves a lot to be desired. As usual, people and technology evolve at a quicker pace than companies. Let’s get back to the question, then: Is Google AMP the next revolution for mobile marketing?

Topics: Digital Customer Experience Innovation Content Marketing Mobile Google

10 Inspiring SlideShare Presentations For Your Customer Experience

In the last few years, SlideShare has become the perfect place if you are a digital leader looking for inspiration. A true business platform, with over 70 million unique visitors. No wonder that it is today one of the top 100 most-visited websites in the world.

It surely is the world’s largest community for professional content, even though sometimes the amount of information can be daunting. We have done the dirty work for you, tracking down 10 of the most inspiring SlideShare presentations that could help you improve customer experience.

Topics: Digital Customer Experience Social Networking Facebook Branding Content Marketing Mobile

Engage Millennial Customers Using Mobile & Social Media

Millennial customers defy any categorization by definition. They have some traits in common, however: Mostly optimistic; self-aware and demanding; always connected and empowered by technology.

They breathe in symbiosis with their smartphone. They definitely are the living proof of the digital transformation, that has changed the way we live, communicate, search and make purchases. How can you engage and monetize millennials?

Topics: Digital Customer Experience Social Networking Branding Retail Content Marketing Wearable Mobile

5 Key Takeaways From SXSW 2016

SXSW Interactive is mostly known as a hub of innovation in everything digital and marketing. The 2016 edition made no exception. Every year, for an entire week, Austin is where the future happens. It is the place to be if you want to stay at the forefront of the tech world we all live in.

Between all day conference sessions, an agenda packed with meetings, and the nightlife, you come out of the event full of new business ideas and insights. Now that we are safe back home, here are the 5 most important things we have learned from SXSW 2016.

Topics: Digital Customer Experience Innovation Content Marketing Mobile Internet of Things

10 Keywords To Improve Customer Experience In The Next Years

Words have always been important, the ground to establish relationships between human beings. In the Internet era, we have learned that keywords also play a critical role in determining the success of business.

Content marketing, search engine optimization, online advertising, mobile app stores: they all rely on the power of keywords. The connection between a brand and customers makes no exception: when you plan your digital customer experience, there are pivotal keywords you cannot ignore.

Topics: Digital Customer Experience Innovation Branding Content Marketing customer engagement

6 Growth Hacking Tips To Improve Your Business Strategy

Growth, there is no sweeter word for entrepreneurs. They love the idea of growing their business exponentially without spending tons of money. The truth is, developing a successful business is not easy, even more so in markets overcrowded with brilliant minds.

What if you could ‘hack’ your growth, blending technological knowledge and innovative marketing tactics? This is the essence of growth hacking, a technique designed and developed for startups but useful for any company out there.

Topics: Digital Customer Experience Innovation Content Marketing Mobile

4 Steps To Build A Mobile Strategy For The Era Of Micro Moments

One of the most important legacies of 2015 has been the conscience that mobile devices have completely disrupted the way we live, communicate and make purchases. In a business perspective, that means the evolution of what we call customer experience.

Big players have instantly acknowledged this epochal shift. Google, for its own nature, has been first in line, with the latest update of the search engine algorithm (nicknamed Mobilegeddon) and the steadfast belief in the emergence of Micro Moments.

Topics: Digital Customer Experience Innovation Content Marketing Mobile