Your source of insights for a successful digital transformation.

Psychographics - Turn Mass Personalization into Customer Uniqueness

Mass Marketing is dead, that's nothing new. In a world dominated by the culture of "Me", one size doesn't fit all. Customers - no matter what their socioeconomic status is - want to take center stage. They want to be loved by the Brands they love, in return for their loyalty.

If you are not willing to take care of your customers’ emotions, desires and needs, they will devote their soul and heart to your competitors. In this ever-customer-centric scenario, personalization goes from being a nice-to-have to becoming a must-have.

Topics: customer engagement Customer Journey psychographics

Take These 5 Steps And Reinvent Your Customer Journey Map

The journey of a thousand miles must begin with a single step.

With the wisdom of this Chinese saying, let's start 'our journey' to discover how the 'customer journey' has changed in the last five years, pushed by the evolution of mobile technology, and what this means for your Brand.  

The rise of the born-digital generations of customers (Millennials and post-Millennials) makes your traditional customer journey map obsolete. Every single map that you have used in the last decades is now useless. How can you recover?

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey

3 Areas You Should Invest In To Improve Mobile Experiences

Today, we do not go online. We live online. Even when we do not use the smartphone, it lies there in our pocket, ready to get into action. This simple fact implies the radical change of our behaviors, as human beings and customers.

The customer experience is always also a mobile experience. One would be led to believe that such a revolution has influenced the way businesses operate, yet most of the times it is not so.

Topics: Digital Customer Experience Mobile Customer Journey

Travel Customer Journey - The Evolution Of Planning and Purchasing

Brace Yourself; Summer is coming!

The hot season intensifies the activity of those who want to plan their trip, but also of those who produce and sell vacation-related products and services. The desire to explore the world, in fact, has not changed over the last century, and will not change in the next future.

What has evolved dramatically - in the last decade - is the way we research, plan and purchase our trips. What Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone. 

Topics: Digital Customer Experience Mobile customer engagement Customer Journey customer loyalty

Retail Apocalypse - How Technology Will Help You Survive

It’s the end of the world as we know it.” Well, at least for retailers. Today, they have to face their toughest challenge ever: Reinvent their identity, innovate their business and try to survive the Retail Apocalypse.

Easier said than done, at least judging from the rash of closings and business failures. Apparently, thousands of brick-and-mortars are shutting down, and foot traffic to retail stores is sagging. The only way to escape the fate is to tackle head on the underlying causes of the ‘Zombie Mall’ situation.

Topics: Retail Mobile customer engagement Customer Journey

Emotions 2.0: A Science Of Sentiment Primer

Let me take you on a walking tour through the gardens of philosophy, psychology, neuroscience, not to mention popular culture. It's just a three minutes walk that you won't regret.

Emotions are an evolutionary necessity that plays an essential role in ensuring human survival. Some basic emotions seem to be hard-wired into our human species, innate and invariable, notwithstanding cultural differences. In example, fear and anger have helped human survival by encouraging reflexive flight and hard fighting.

Topics: Digital Customer Experience customer engagement Customer Journey

Three Questions For The Next Generation Customer Experience

Sometimes we are so focused on what we need to do today that we barely realize that our efforts could be vain in the near future. This principle is even truer when it comes to the experience of your clients.

Today, everybody is well aware of the importance of the customer experience, and it can hardly be called a buzzword anymore. While we talk about the principles of the experience, however, they have already moved one step forward.

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

The DCX 7-Steps Checklist [VIDEO]


What is the most relevant contribution of mobile technology in the everyday life? We live in constant connection, in a world that unravels online and offline at the same time. The evolution of customer behaviors leads to the disruption of business.

Even the reluctant product-centric organizations must switch to a customer-centric approach, in a world where the focus on the digital customers matters more than any other strategic imperative.

Topics: Digital Customer Experience Neosperience Mobile customer engagement Customer Journey

The Mobile Engagement Playbook

How can you overcome the challenges of your digital transformation? How can you engage and monetize your customers? How can you deliver amazing, meaningful experiences any time, on any device?

Whatever your industry, right now you are likely trying to find the answer to these questions. Well, now you have a new powerful tool that'll help you find your way, The Mobile Engagement Playbook crafted by Neosperience. And you can download it for free!

Topics: Digital Customer Experience Mobile customer engagement Customer Journey

5 Ways Mobile Shopping Connects Customers To The Retail Store

Is mobile killing the physical store? If you are a retail brand, right now you are probably trying to find an answer to the most critical question of our times: “How can I overcome the challenge of thousands of digital competitors in a global arena?

Mobile shopping is not just a trend that we might or might not see in the near future. It is a reality that customers live every single day. Retailers must embrace this reality as soon as possible. The smartphone, however, does not inevitably have to be an enemy: it can help you to connect the online experience with the physical store.

Topics: Digital Customer Experience Retail Mobile customer engagement Customer Journey