“My brand is customer-centric.” How many times have you heard these words? What exactly does it mean to be a customer-centric company? It is a revolution in how you think and act; it is the awareness of the increased significance of differentiating on customer experience.
Of course, you can’t simply switch your strategy and mentality overnight. This is a change that requires time and dedicated tools. Smart tools for smart customers. The digital customer journey map is the first and primary tool to deliver amazing meaningful experiences.