Your source of insights for a successful digital transformation.

The New Marketing is People Centric: Know Your Customer Personality!

Every day, enormous amounts of money around the world are spent on advertising tailored for socio-demographic groups. But demographic analysis is only part of the story about your customers.

If you want to get the whole story you must start considering your customers as people, rather than merely seeing them as someone buying the product that you’ve got. To do so, you need to stop relying solely on an objective-based perspective and start getting a more in-depth view of your customers.

Topics: psychographics customer loyalty

Nudge Marketing: 3 Psychological Strategies to Grow Your Business

We are not always rational beings. Most of the times, we make decisions on an irrational basis, and afterward, we look for logical explanations to justify them.

The same as consumers. Our emotional states and moods play a fundamental role in determining our preferences and choices so that leveraging on these subconscious drivers becomes an excellent way for marketers to promote desired, more valuable behaviors.

Topics: Nudging customer loyalty Digital Customer Experience customer engagement

Travel Customer Journey - The Evolution Of Planning and Purchasing

Brace Yourself; Vacation days coming!

Whether it is the summer or winter season, the desire to travel never misses the opportunity. For those who want to plan their trip, but also those who produce and sell vacation-related products and services.

The desire to explore the world has not changed over the last century, and will not change in the next future. What has evolved dramatically - in the last decade - is the way we research, plan and purchase our trips. What Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone. 

Topics: Customer Journey customer engagement customer loyalty Digital Customer Experience Mobile

Be Human - Matching Customer Personality is the New Key to Relevance

There came a time when the digital era took over the analog world and completely changed the face of marketing, with no possible turning back.

If you ask how things changed, most marketers will likely point at three main areas of marketing that have been disrupted: Speed, Relevance, Reach. The rise of digital means you can (must) be incredibly fast and get an unprecedented coverage - something you could only dream two decades ago.  

Topics: psychographics customer loyalty customer engagement

"Persona-lize" Your Strategy To Change the Face of Customer Centricity

Recently, we have talked about Gamification as an unconventional way to engage customers and increase loyalty, in a world where the two go hand-in-hand and are intimately related.

Now we take a step back to move forward, shifting the focus from the engagement to the understanding. Even before thinking about ‘how’ to drive customer loyalty, in fact, you need to figure out ‘who’ your loyal customers are.

Topics: customer engagement customer loyalty Digital Customer Experience

The Seven Pillars Of The New Customer Loyalty

Is Brand Loyalty still relevant for customers? In a market where the limitations of space and time are canceled by technology - and we can buy everything we want directly with a tap on a mobile screen - does it make sense to talk about loyalty?

The answer is ‘Yes’ to both questions. Customer Loyalty is still relevant, but it is hard to get and even harder to retain as the competition is so tight. This is the starting point of The 7 Pillars Of The New Customer Loyalty, our new checklist that will help you improve your strategy and evolve to stay relevant. 

Topics: customer loyalty customer engagement Digital Customer Experience Mobile

Generation Z - Understand And Engage The Mobile-First Customers

We have barely started to understand millennial customers, and it is already time to move on. Say hi to the Generation Z, the first ‘truly mobile-first’ generation of customers, set to disrupt (again) the way you plan and execute your business.

Till now, the GenZ has been overlooked in marketing research, because younger customers did not have the same purchasing power of the previous generations. The spotlight was on Millennials, but things are swiftly changing.

Topics: customer engagement customer loyalty Digital Customer Experience Mobile

What Drives Customer Loyalty? Look Beyond Traditional Programs

What are the drivers of customer loyalty? One of the major challenges brands face today is to create meaningful, satisfying experiences for their customers. Experiences they will love so much that they will come back again and again.

The spread of disruptive technologies undermines the ability to conquer and retain customer’s heart using traditional loyalty programs. When technology changes, so do the drivers of trust and engagement. Are you willing to look beyond the usual way of doing things?

Topics: Digital Customer Experience customer engagement customer loyalty