Your source of insights for a successful digital transformation.

Digital Innovation In Retail - Towards An Empathic Customer Experience

What will the future bring for leading brands in the retail and fashion industry?

With the rise of e-commerce giants like Amazon, Alibaba, and eBay, the retail scenario is rebuilt on a digital foundation, where competition is played on the ability to meet an entirely new set of behaviors, expectations, and priorities of today's shoppers.

Topics: digital transformation Innovation Digital Customer Experience

Three (Avoidable) Steps To Create The Ultimate Bad Customer Experience

Growing a happy customer base is the key to success, we all know it. We usually look at the bright side - how Brands could and should deliver the best possible experience. This time we want to focus on the dark side of the DCX.

In a nutshell, are you willing to delight your customers with amazing experiences? Do you work constantly to improve your strategy? If the answer is Yes, do not read this post. Or maybe you should. Warning: this is a (not so much) ironical post.

Topics: digital transformation Digital Customer Experience customer engagement

Nudge Marketing: 3 Psychological Strategies to Grow Your Business

We are not always rational beings. Most of the times, we make decisions on an irrational basis, and afterward, we look for logical explanations to justify them.

The same as consumers. Our emotional states and moods play a fundamental role in determining our preferences and choices so that leveraging on these subconscious drivers becomes an excellent way for marketers to promote desired, more valuable behaviors.

Topics: Nudging customer loyalty Digital Customer Experience customer engagement

Neosperience at Think 2018 - Strengthening Customer Engagement With Artificial Intelligence

What is the key to building a successful organization in the digital age? It will be discussed at Think 2018, the week-long event organized in Milano by IBM, a real journey through the world of cloud and artificial intelligence.

Dario Melpignano, CEO of Neosperience, illustrates how companies need to use technological innovations to build personal and useful relationships with their customers. The event is scheduled for Wednesday, June 6 at 15:30 with the panel "Strengthening Customer Engagement with Artificial Intelligence".

Topics: digital transformation Neosperience customer engagement Digital Customer Experience

Psychographics in Marketing: Build a Culture That Drives Their Power

In advertising, brands constantly use communication appeals to influence the behavior of their target audience. As the science moves forward, marketing professionals improve their knowledge of the more profound pathways of human mind, and how to hit the right buttons in consumers' brain to increase the persuasive power of messages.

In the last years, this approach has also been extended to one-to-one marketing, giving Brands the opportunity to hyper-personalize interactions with every single user based on their distinctive traits: values, attitudes, motives, interests, lifestyles and personality traits. In a word, Psychographics.

Topics: psychographics customer engagement Digital Customer Experience

Must-Know SEO Tricks To Improve Your Digital Presence [INFOGRAPHIC]

SEO is dead, long live the SEO. Every now and then, the critics of search engine optimization scream their apocalyptic manifesto for a SEO-less world. You don't need optimization anymore, they say, because the engines evolve so quickly that everything you do is immediately obsolete. 

Yes, the evolution of technology every year brings developments to the industry, but does this mean that you don't need to optimize anymore? The answer is clearly 'No'. You still need SEO; it's just not the SEO you were used to, as shown in the following infographic. 

Topics: Google digital transformation Digital Customer Experience

What Customer Personality Can Teach You About Your Marketing Strategy

Conversion optimization is a matter of persuasion. And persuasion is, first of all, a matter of psychology. As you may know, nobody is better than Robert Cialdini in teaching us about persuasion and psychology as a way to understand how customer's mind works.

Not surprisingly, marketers regularly base promotional techniques on Cialdini's principles of social influence to increase the desirability of their products among customers. The choice of what tactics to use, however, is primarily determined by their business goals, while ‘who’ their customers are - from a psychological point of view - is often pushed into the background.

Topics: psychographics Employee Engagement customer engagement Digital Customer Experience

How Customers Find Ideas And Inspiration [INFOGRAPHIC]

What did you do the last time you had to buy something? Who did you turn to for ideas and inspiration? When was the last time you bought something without looking for opinions or reviews?

The answer to these questions leads us to the fundamental role that mobile technology plays in our daily decisions, from the most important ones to those that we would have once taken without thinking.

Topics: Customer Journey Digital Customer Experience

Read These Essential Books And Start 2018 With Momentum

What is the best way to jump start your new year's resolutions? Reading insightful and enlightening books, of course. In this whirlwind of social and technological disruptions, digital leaders must focus on the continuous improvement of themselves, if they aim at improving their strategy. 

We all know how important is to learn from the experiences of the others, and books can help you achieve a more profound and accurate vision of your environment, customers, and business. Here is our list - revamped for 2018 - of the essential books that will inspire you and the ones around you all year long.

Topics: Digital Customer Experience Innovation Branding Storytelling Inbound Marketing Mobile

Travel Customer Journey - The Evolution Of Planning and Purchasing

Brace Yourself; Vacation days coming!

Whether it is the summer or winter season, the desire to travel never misses the opportunity. For those who want to plan their trip, but also those who produce and sell vacation-related products and services.

The desire to explore the world has not changed over the last century, and will not change in the next future. What has evolved dramatically - in the last decade - is the way we research, plan and purchase our trips. What Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone. 

Topics: Customer Journey customer engagement customer loyalty Digital Customer Experience Mobile