Your source of insights for a successful digital transformation.

How Gamification Will Deliver The Ultimate Digital Customer Experience

In the past decade, we have seen the initial building of a social media layer across the world. Even though other companies were involved and are still exploring it, Facebook, Twitter, LinkedIn have defined how that layer appears.

The next decade will be the decade of games. We will see and use it more and more to influence behavior, and have fun playing.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Social Networking Facebook iOS Android Retail

4 Easy Fixes to Link Content Marketing and Digital Customer Experience

Old transaction-focused marketing used to shout at consumers and emphasized benefits. Today consumers don't exist anymore, having been replaced by Customers. Increased trust in peer-to-peer communication has vaporized the influence of traditional advertising. Digital marketing must consequently concentrate on customer engagement, the pivotal driver of a well shaped digital customer experience.

Topics: Digital Customer Experience Society Innovation Neosperience Social Networking Facebook Retail Content Marketing Inbound Marketing

How A Driving Simulator Helps You Win New Car Sales

Car manufacturers are starting to realize the importance of delivering engaging digital customer experiences across all digital devices and contexts: smartphones, tablets, computers and social networks.

A native digital experience that is more engaging and entertaining for users, regardless of the changing channels through which they interact with the car manufacturer and purchase.

Topics: Digital Customer Experience Gamification Branded Games Neosperience Apps Innovation Neosperience Facebook Automotive

Neosperience to Support the New Features Announced at Facebook F8


Neosperience - The Digital Customer Experience, released an update as the first platform to support the new features announced at Facebook F8.

Topics: Digital Customer Experience Neosperience Social Networking Facebook