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Must-Know SEO Tricks To Improve Your Digital Presence [INFOGRAPHIC]

SEO is dead, long live the SEO. Every now and then, the critics of search engine optimization scream their apocalyptic manifesto for a SEO-less world. You don't need optimization anymore, they say, because the engines evolve so quickly that everything you do is immediately obsolete. 

Yes, the evolution of technology every year brings developments to the industry, but does this mean that you don't need to optimize anymore? The answer is clearly 'No'. You still need SEO; it's just not the SEO you were used to, as shown in the following infographic. 

Topics: Digital Customer Experience Google digital transformation

Google AMP - The Future Of Mobile Marketing: What You Need To Know

What is Google AMP Project? Mobile devices have changed the way we access information. As a consequence, they have disrupted the news and communication industry, promoting new tools to create and share contents.

The problem is: While publishers now use the mobile web to reach readers, the customer experience is often discouraging, and leaves a lot to be desired. As usual, people and technology evolve at a quicker pace than companies. Let’s get back to the question, then: Is Google AMP the next revolution for mobile marketing?

Topics: Digital Customer Experience Innovation Content Marketing Mobile Google