Your source of insights for a successful digital transformation.

5 Steps To Rock Your Customer Experience Strategy

What is your ultimate plan for your brand? If you ask any single marketer out there, they will tell you they want to become digital rock stars. Still, so many are still thinking and acting like support bands or - even worse - they simply stand in the crowd watching.

The long way to the top (if you want to rock and roll) starts with the awareness that best-in-class experiences are the key factor if you wish to top the bill. The first step to creating a rocking brand, thus, is to rock your customer experience strategy.

Topics: Digital Customer Experience Innovation Mobile Internet of Things Customer Journey

Top 5 Requirements For Your Digital Customer Journey Map

Think about the last time you have made a purchase. Now consider all the steps - online and offline - that brought you from need to conversion (and over). That is your customer journey, a map that you can break up into many different pieces.

Customer experience looks like a puzzle, that you - as a business - can shape and analyze using a specific tool: the customer journey map. As the years pass by, new technologies change the perspective, and so the map needs to become more structured, to include the new touch points.

Topics: Digital Customer Experience Mobile Internet of Things Customer Journey

10 Ways The Internet Has Changed The Way We Live (And Do Business)

The full-length title of this article should be 10 ways the Internet and the smartphone have changed the way we live - as humans and customers - and how businesses must evolve to improve their customer experience and survive the digital transformation.

We all recognize mobile technology as the real game-changer in the creation of the world as we experience it today. The hidden truth, though, is that there would be no smartphone without the Internet revolution. We are the result of this revolution.

Topics: Innovation Content Marketing Inbound Marketing Mobile Internet of Things

3 Smart Things To Improve Customer Experience in 2016

Steve Wozniak once said that “wherever smart people work, doors are unlocked.” We can also say that wherever smart tools are at work, successful strategies are easily unlocked. In a world that changes constantly, you must understand that what you have done till now will not help you to attract and engage customers in future.

Managing the experience has never been easy, even before the arrival of mobile technology. The evolution towards digital, that will hasten in 2016, may make it look like a daunting task, but it is not. You just need a few smart things to improve customer experience for the years to come.

Topics: Digital Customer Experience Content Marketing Mobile Internet of Things

5 Digital Transformation Predictions For 2016

As the year comes to a close, digital leaders are already projected to their next move. In an age of constant changes, in fact, what’s next is always more important - and interesting - than what you have already accomplished.

Do you have a bold goal for 2016? Does your business plan include the terms ‘digital’ and ‘transformation’? If the answer is “Yes”, you are on the right track. You just need one more hint, in other words the top digital transformation predictions for 2016 and the years to come.

Topics: Digital Customer Experience Innovation Inbound Marketing Mobile Internet of Things

5 Mobile Commerce Myths You Need To Debunk To Improve Strategy

The number of smartphones, tablets and smartwatches sold has increased steadily in 2015, leaving no doubt that mobile connection is now more important than desktop. The new mobile-friendly algorithm launched by Google would be enough to certify this paradigm shift.

Despite this irreversible trend, less than a third of Western companies have a long-term mobile strategy that includes ‘selling’. Why is that? The problem is - at least in part - due to mobile commerce myths that obstruct the necessary changes, in terms of vision and investments.

Topics: Digital Customer Experience Retail Mobile Internet of Things

4 Mobile Marketing Trends For 2016 Digital Customer Experience

What's Next?” is always the most common question when you talk about the future of business and digital customer experience. Digital leaders look at the years ahead, ready to change their point of view and embrace the power of emerging technologies.

Too many brands are missing the importance of mobile in the everyday life of customers. It is our duty to trace the seeds of evolution and outline the top mobile marketing trends that will leave their mark on your strategy from 2016 on.

Topics: Digital Customer Experience Innovation Wearable Mobile Internet of Things

Digital Commerce: 5 Trends To Rewrite Retail Customer Experience

How will commerce evolve in the next five years? What is going to happen now that the mobile screen has become the main reference for digital customers? What should retail brands do to respond to the challenges of digital commerce?

We know that the retail customer experience is not a concept valid now and forever, as it is the product of the revolution brought in by technology. The future of retail industry lies in the ability to adapt those innovations, to enable continuous experiences across all channels and devices.

Topics: Digital Customer Experience Retail Content Marketing Mobile Internet of Things

The Future Of Retail 2016: How To Reinvent The Customer Experience

The evolution of the retail industry usually moves at the same speed with the evolution of technology. Over the last ten years, we have witnessed a major shift in customer behaviors, driven by the impact of the smartphone and mobile connectivity.

In a customer’s perspective, new tools mean new ways to connect with products and brands; in a company’s perspective, new tools mean new ways to create value and deliver memorable customer experiences. So, what’s in store for the future of retail?

Topics: Digital Customer Experience Innovation Social Networking Retail Content Marketing Mobile Internet of Things

5 Tech Trends To Improve Your Fashion Customer Experience

Uniqueness and exclusivity, two peculiar traits of a successful brand identity in the fashion industry. The distinctive essence is critical to win legions of loyal supporters, but it must be deployed across all touch points of the customer journey to be recognized as top choice.

All things fashion no longer belong to the field of handmade and craftsmanship. The entire industry is on the verge of its biggest revolution: as customers become digital customers, brands need to adapt as fast as they can, reinventing the whole idea of fashion customer experience.

Topics: Digital Customer Experience Retail Fashion Luxury and Beauty Mobile Internet of Things