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10 Industries Using Beacons To Improve Customer Experience

Retailers are the most excited by the avalanche of new opportunities made possible by the Beacons technology. Since Apple first introduced it in mid-2013, though, iBeacon has opened the door of disruption for many - and sometimes unexpected - industries.

Now that the Apple Watch is on the verge of finally making a debut in stores, the buzz is even higher. The two, in fact, make the perfect pair to help you improve customer experience. Let’s see what are the top 10 industries that iBeacons already disrupt - or will disrupt in the near future.

Topics: Digital Customer Experience Future Innovation iOS Retail

Neosperience Wins 2014 International GrandPrix For Mobile Marketing

Neosperience has won 2014 International Events & Relational Strategies GrandPrix, an award dedicated to the most innovative and effective marketing experiences. Neosperience was awarded with the first prize in the Mobile Marketing category, for its Carpigiani MyGelato App and ecosystem. This honor confirms a great year full of achievements for the company's customers.

Topics: Digital Customer Experience Gamification Neosperience Apps Innovation Neosperience Social Networking iOS Android Retail Awards

How Beacons Will Change Customer Experience and Marketing Strategies

Less than a month has passed after the presentation of the iPhone 6 and the Apple Watch and, finally, the launch of the new iOS 8. As a result, Apple has drawn the attention of all analysts to the new (but not so very new) technology called iBeacon. This technology could change forever the way people shop in physical stores and the way companies shape their marketing strategy and customer experience. No doubt it is creating a revolution, but there is still some confusion around iBeacon and beacons in general, so let's try to understand.

Topics: Digital Customer Experience Innovation iOS Retail Content Marketing

Why iPhone 6 and iOS 8 Will Change Your Digital Customer Experience

Two weeks have passed since Apple has unveiled two new iPhones - the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus - and the Apple Watch (a.k.a. iWatch). One week later users could start to download iOS 8 and the picture finally became clear. The new version of the mobile operating system delivers new features that could change the way we think about digital experience. Customer-facing apps will never be the same with these new technologies. So will your strategy.

Topics: Digital Customer Experience Gamification Innovation iOS Content Marketing Payment

How The Wearable Revolution Changes The Digital Customer Experience

Now that the Apple Watch is here, ready to be sold everywhere in the world, the trend topic is about smartwatches and wearable technology. According to recent researches, this new device is expected to take a large market share from other devices. Not in the future but right now. It is inevitable that wearable technology will change digital customer experience.

Topics: Digital Customer Experience Gamification Society Future Innovation iOS Retail Fashion Luxury and Beauty Inbound Marketing Payment Wearable

How Apple Pay Makes the Difference in Your Digital Customer Experience

Money is probably as old as human civilization. People once used sheep and goats as money: domestic animals and food served as currency in ancient times. Metal coins have been around since 700 B.C., and the Chinese began using paper money in 140 B.C. It became a popular means of tender during Europe’s Renaissance and later in the American colonies.

Topics: Digital Customer Experience Society Neosperience Apps Innovation Neosperience iOS Retail Financial Services Fashion Luxury and Beauty Payment

Welcome to the Push Economy: Discover, Learn, Use Push Notifications

Push notifications are a style of Internet-based communication where the request for a given transaction is initiated by a central server. It is contrasted with pull, where the request for the transmission of information is initiated by the receiver client app.

Push notification services allow to propagate small messages to devices (smartphones, tablets and computers) by applications and apps registered to receive those notifications. Each device establishes an accredited and encrypted IP connection with the service and receives notifications over a persistent connection.

Topics: Gamification Innovation Neosperience iOS Analytics Android Retail Storytelling Content Marketing Fashion Luxury and Beauty

How Gamification Will Deliver The Ultimate Digital Customer Experience

In the past decade, we have seen the initial building of a social media layer across the world. Even though other companies were involved and are still exploring it, Facebook, Twitter, LinkedIn have defined how that layer appears.

The next decade will be the decade of games. We will see and use it more and more to influence behavior, and have fun playing.

Topics: Digital Customer Experience Gamification Branded Games Society Future Neosperience Apps Innovation Neosperience Social Networking Facebook iOS Android Retail

Apple iOS 8 and the Instant Future of Your Digital Customer Experience

iOS 8, the next major version of Apple's mobile operating system, was unveiled yesterday at the company's WWDC 2014 keynote. It refines the new look of iOS 7, but, more importantly, it delivers new features that will have a profound impact on the digital customer experience that you can deliver to your customers through customer-facing apps.

Topics: Future Neosperience iOS