Your source of insights for a successful digital transformation.

Take These 5 Steps And Reinvent Your Customer Journey Map

The journey of a thousand miles must begin with a single step.

With the wisdom of this Chinese saying, let's start 'our journey' to discover how the 'customer journey' has changed in the last five years, pushed by the evolution of mobile technology, and what this means for your Brand.  

The rise of the born-digital generations of customers (Millennials and post-Millennials) makes your traditional customer journey map obsolete. Every single map that you have used in the last decades is now useless. How can you recover?

Topics: Digital Customer Experience Innovation Project Management Branding Big Data Mobile Customer Journey

3 Areas You Should Invest In To Improve Mobile Experiences

Today, we do not go online. We live online. Even when we do not use the smartphone, it lies there in our pocket, ready to get into action. This simple fact implies the radical change of our behaviors, as human beings and customers.

The customer experience is always also a mobile experience. One would be led to believe that such a revolution has influenced the way businesses operate, yet most of the times it is not so.

Topics: Digital Customer Experience Mobile Customer Journey

5 Books Every Digital Marketer Should Read This Summer

Once you stop learning, you start dying.” This famous quote by Albert Einstein is still relevant to understand a major truth of the digital era: the only thing that is constant is change, and so you should never stop learning if you want to stay relevant.  

Of course, this applies both to companies and individuals. Inspiration is all around us and it will empower you to gain competitive advantage, if you can get out of the comfort zone. What better way to improve than by reading a smart book?

Topics: Digital Customer Experience Innovation Content Marketing Mobile

Internet Trends 2017 Report - The Major Takeaways

The annual Internet Trends Report is easily one of the most anticipated presentations of the year. Compiled as usual by Mary Meeker, the report is the best way to keep the pace with the digital transformation and understand what is going on in the business world.

The Internet Trends 2017 Report comes in the form of a gigantic 355 slides deck, covering everything tech: global trends, online advertising, gaming, cloud computing, and digital healthcare. Ready to check the major takeaways?

Topics: Digital Customer Experience Mobile Internet of Things

The Seven Pillars Of The New Customer Loyalty

Is Brand Loyalty still relevant for customers? In a market where the limitations of space and time are canceled by technology - and we can buy everything we want directly with a tap on a mobile screen - does it make sense to talk about loyalty?

The answer is ‘Yes’ to both questions. Customer Loyalty is still relevant, but it is hard to get and even harder to retain as the competition is so tight. This is the starting point of The 7 Pillars Of The New Customer Loyalty, our new checklist that will help you improve your strategy and evolve to stay relevant. 

Topics: Digital Customer Experience Mobile customer engagement customer loyalty

Neosurance From The Silicon Valley To The Partnership With AXA Italy

After being selected by Plug&Play in March to take part in the four month intensive acceleration program designed for insurtech startups, the time has come for another crucial moment for Neosurance, at the final Expo Demo Day in Silicon Valley.

Neosurance CEO Pietro Menghi pitched to an audience of over 500 participants from the corporate partners and the venture capital communities and announced the new partnership with AXA Italy to launch by the end of June the first push "instant insurance" product in the world.

Topics: Digital Customer Experience Mobile Neosurance

Travel Customer Journey - The Evolution Of Planning and Purchasing

Brace Yourself; Summer is coming!

The hot season intensifies the activity of those who want to plan their trip, but also of those who produce and sell vacation-related products and services. The desire to explore the world, in fact, has not changed over the last century, and will not change in the next future.

What has evolved dramatically - in the last decade - is the way we research, plan and purchase our trips. What Google has called The Travel Customer Journey. A disruption made possible - again - by the smartphone. 

Topics: Digital Customer Experience Mobile customer engagement Customer Journey customer loyalty

Retail Apocalypse - How Technology Will Help You Survive

It’s the end of the world as we know it.” Well, at least for retailers. Today, they have to face their toughest challenge ever: Reinvent their identity, innovate their business and try to survive the Retail Apocalypse.

Easier said than done, at least judging from the rash of closings and business failures. Apparently, thousands of brick-and-mortars are shutting down, and foot traffic to retail stores is sagging. The only way to escape the fate is to tackle head on the underlying causes of the ‘Zombie Mall’ situation.

Topics: Retail Mobile customer engagement Customer Journey

Improve Yourself In 2017 With These Essential Books For Digital Leaders

Always read something that will make you look good if you die in the middle of it.” (P.J. O’Rourke)

The only book that will not make you better is the one that you are not reading. In this whirlwind of technological disruptions, the digital leaders know how important is to learn from the experiences of the others.

Actually, there is nothing like an insightful and enlightening book to help you improve yourself, and get a more accurate vision of your environment, customers, and business. Here is our list - revamped for 2017 - of the essential books that will inspire you and the ones around you.

Topics: Digital Customer Experience Innovation Branding Storytelling Inbound Marketing Mobile

F8 2017 - Facebook And The Augmented Reality Platform [VIDEO]

Today at our F8 developer conference, we're making the camera the first augmented reality platform.” With these promising words, Mark Zuckerberg opened the annual F8 conference in San Jose, California.

Year after year, the meeting has gradually lost its ‘developers only’ nature, to become a mainstream event where Facebook presents the new products that will - eventually - change the life of millions around the world.

Topics: Facebook Mobile customer engagement