Your source of insights for a successful digital transformation.

Retail Apocalypse - How Technology Will Help You Survive

It’s the end of the world as we know it.” Well, at least for retailers. Today, they have to face their toughest challenge ever: Reinvent their identity, innovate their business and try to survive the Retail Apocalypse.

Easier said than done, at least judging from the rash of closings and business failures. Apparently, thousands of brick-and-mortars are shutting down, and foot traffic to retail stores is sagging. The only way to escape the fate is to tackle head on the underlying causes of the ‘Zombie Mall’ situation.

Topics: Retail Mobile customer engagement Customer Journey

Psychographics - How To Tap Into Your Customer’s Mind And Heart

Marketing is all about knowledge. Knowledge about the scenario, the competitors, the technologies, the customers. That is the reason why marketers love data: They help us to understand what the others are doing, and how we can improve and respond to them.

Today, customers get the center stage, and all brands are busy trying to understand who they are and what they want. We have all the data to do it, and yet there is one side of the customer that is often overlooked: Psychographics.

Topics: Digital Customer Experience Retail Research

4 Mobile Technology Trends For 2017

Mobile is the future.” With these very words in 2010 Eric Schmidt, CEO of Google at the time and now Chairman of Alphabet, gave us a glimpse of what was going to happen. And he definitely hit the target!

Almost seven years later, mobile has disrupted the way we relate to the world. We are living a transformation far from being over. Many changes await us around the corner of the new year, and it is time to understand what are the main mobile technology trends for 2017.

Topics: Digital Customer Experience Innovation Retail Mobile Internet of Things

The Year of 'Supershoppers' - How To Engage And Monetize Them

The Black Friday and the Cyber Monday usually pave the way for the grand opening of the holiday shopping season. While traditional consumers would wait until the last minute to buy their gifts, the digital customers show a completely different behavior.

Welcome to ‘The Year of Supershoppers’, a new breed of customers, set to revolutionize the retail industry. What are the peculiarities of the new shoppers? How are you going to change your strategy to deliver amazing experiences?

Topics: Digital Customer Experience Retail Mobile customer engagement

SMXL 2016 - The Revolution of The Retail Customer Experience

What is the first thing you do when you wake up and the last before you sleep? Behind this (apparently futile) question we can find the fate of the retail customer experience.

We tried to find proper answers during Neosperience's speech at the SMXL 2016 conference, a three-days long tour de force of discussions about digital and mobile marketing.

Topics: Digital Customer Experience Innovation Retail Mobile

Engage Millennial Customers Using Mobile & Social Media

Millennial customers defy any categorization by definition. They have some traits in common, however: Mostly optimistic; self-aware and demanding; always connected and empowered by technology.

They breathe in symbiosis with their smartphone. They definitely are the living proof of the digital transformation, that has changed the way we live, communicate, search and make purchases. How can you engage and monetize millennials?

Topics: Digital Customer Experience Social Networking Branding Retail Content Marketing Wearable Mobile

Mobile Shopping - A Guide To Developing Your Retail Strategy

We often hear people talk about the future of retail like it is something that will happen at any point in the future. The truth is that the future of retail is already here. It is today. You can only adapt or become irrelevant.

The smartphone has changed customer behaviors, in the name of an omni-channel approach to shopping. Mobile technology is disrupting the retail industry, and we are facing the rise of mobile shopping. How do you respond to this evolution?

Topics: Digital Customer Experience Retail Mobile

Pokemon Go - How Retailers Can Capitalize On The Power Of Games

Hordes of walkers move towards the same target. They are looking for something, and willing to fight to catch it. This is not the plot of a post-apocalyptic drama. This is what is happening right now with Pokemon Go.

In less than two weeks, the brand-new mobile game of the Nintendo franchise has gone from an experiment to a social phenomenon, to a business case. A story that every retail brand should listen carefully.

Topics: Digital Customer Experience Gamification Retail Mobile customer engagement

How Mobile Commerce Is Disrupting Your Business [Infographic]

We check the phone on average 150 times a day. We turn in on within 15 minutes of waking up in the morning. While we are in a store, we turn to our smartphone to get suggestions, compare prices and decide what - and where - to buy.

Is this affecting your business strategy? Mobile commerce already makes up 34% of all e-commerce transactions around the world, and it is destined to disrupt the retail industry. How are you going to keep up?

Topics: Digital Customer Experience Retail Mobile customer engagement

Conversational Commerce - A New Paradigm For The Customer Experience

2016 will be the year of conversational commerce.” With these very words Chris Messina, Developer Experience Lead at Uber, introduced in 2015 the idea of conversational commerce as the main trend of customer-facing apps.

Today, with the chatbot mania in full swing, it is time to review this topic, and see what has happened in the tech world since the pioneering Uber’s first integration into Facebook Messenger. And how this trend is affecting the digital customer experience.

Topics: Digital Customer Experience Future Innovation Social Networking Retail Mobile