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4 Habits of Highly Effective Listeners


Portable technology, from the Walkman to the iPod and smartphones, have made listening to people and to our environment an increasingly tiring task. In addition to ubiquitous digital devices, the persistent noise of our society has made listening even more difficult.

As a result, in a couple of decades we have lost the ability to hear, that our brain had shaped in tens of thousands of years in the course of our evolution.

Especially among the youngest, many people have simply thrown in the towel, retreating into their own cocoons of personal soundscapes via their headphones.

In the past, even in a noisy environment, our brain was much more effective in applying techniques to extricate specific sounds from a cacophony to determine what they hear. For example by using:

  • “pattern recognition” to isolate familiar sounds;
  • “differencing” the brain capability to block out “white or pink noise” and focus on sounds that change;
  • “filtering,” applied unconsciously based on culture, language and value.

As for other abilities — so important for our personal and professional life — challenged by habits that make them less and less relevant, to eventually disappear, we have to run for cover and recover before the process becomes irreversible.

Once a day:

  1. Take off your headphones.
  2. Text less and increase the frequency of spoken conversations.
  3. Choose to listen to two minutes of silence to "reset" your ears.
  4. Whenever you find yourself in a noisy environment, pay attention and try to isolate discrete sounds and focus on each one.

When engaged in a conversation, keep it to the essence and apply the “RASA” principle; Rasa is the Sanskrit word for “essence,” suggested as mnemonic in his TED Talk by Julian Treasure — chairman of The Sound Agency, which advises on the importance of environmental acoustics and best practices in listening:

  • “Receive” (pay attention while you listen).
  • “Appreciate” (use small verbalizations to acknowledge that you are listening).
  • “Summarize” (recap what you heard).
  • “Ask” (pose questions).

Take these simple habits and in a few weeks you will become a better listener, and better connect and understand people around you.

Topics: Human Capital Management Society Future Neuromarketing Sound Storytelling

20-Years History Of The Most Heard Sound Logo


A sound logo is a trademark where sound is used to perform the function of uniquely identifying the commercial, archetypical origin of products or services.

This post and video is Neosperience homage to Nokia. Its ringtone has been the most heard sound logo, surpassing 1 billion times every day around the world.

The video shows how the Nokia sound logo evolved throughout the years:

  • 1994 - Nokia sound logo is spotted as the ringtone of the first ever mobile phone ad, a phrase from a composition for solo guitar, Gran Vals, by the Spanish classical guitarist and composer Francisco Tárrega, written in 1902.
  • 1999 - Here we have the Nokia tune in his rough monophonic version featured in the Nokia 3310, one of the best selling mobile phones in history.
  • 2003 - The 3510 upgrades the sound to be polyphonic Midi.
  • 2005 - The sound logo evolves as Nokia introduce mp3 ringtones in high-end devices like the 9500 Communicator.
  • 2007 - Reflecting the “connecting people” brand positioning and the new trend of the time, with the advent of the N95 Nokia sound logo becomes more human, musical and holistic.
  • 2011 - Nokia N9 introduces a new pure and minimalistic direction. The sound logo evolves into a more functional direction.

Nokia sound logo will be remembered as the signature of a great company that changed the world before the advent of iPhone and Android devices as we know them today, and that didn’t manage to adapt to a new world.

Thank you for the magic, Nokia. We at Neosperience will always be grateful to you as the company that gave birth to our professional history.

And thanks to the many remarkable people with whom we had the privilege to pave the way for the biggest business ecosystem in history.

Topics: Society Branding Archetypes Sound