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4 Habits of Highly Effective Listeners

Portable technology, from the Walkman to the iPod and smartphones, have made listening to people and to our environment an increasingly tiring task. In addition to ubiquitous digital devices, the persistent noise of our society has made listening even more difficult.

As a result, in a couple of decades we have lost the ability to hear, that our brain had shaped in tens of thousands of years in the course of our evolution.

Topics: Human Capital Management Society Future Neuromarketing Sound Storytelling

20-Years History Of The Most Heard Sound Logo

A sound logo is a trademark where sound is used to perform the function of uniquely identifying the commercial, archetypical origin of products or services.

This post and video is Neosperience homage to Nokia. Its ringtone has been the most heard sound logo, surpassing 1 billion times every day around the world.

Topics: Society Branding Archetypes Sound